Better Collective A/S
Sales Director - Brand Partnerships (UK, IT, FR, ES)
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About Better Collective
Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities, and digital products.
As we evolve our commercial strategy, we are building a premium partnerships business centered around audience intelligence, video/talent-led content, premium media products, and strategic client relationships.
We're looking for an experienced entrepreneurial Sales Director to build and scale our premium partnerships business across the UK, Italy, France, and Spain.
About the Role
This is a strategic leadership role responsible for driving long-term partnerships with some of the world's largest brands across sectors including Automotive, Financial Services, FMCG, Consumer Electronics, Retail, Travel, Telecommunications, and Luxury.
Working closely with the Director of Ad Sales UK & Europe, Product, Editorial, and Marketing teams, you'll develop integrated commercial solutions that combine premium content, talent, audience intelligence, and multiple Better Collective brands into market-leading partnerships.
You'll have a genuine passion for sport and a deep understanding of modern sports fandom, recognizing how audiences engage across live sport, digital media, creators, communities, and premium content.
This role is about building long-term strategic relationships that deliver sustainable commercial growth.
Key Responsibilities
Commercial Strategy
- Lead the development and execution of Better Collective's brand partnerships strategy across the UK, Italy, France, and Spain
- Build category-specific go-to-market strategies across priority sectors
- Develop scalable sponsorship products and commercial IP
- Create integrated commercial propositions that move beyond traditional advertising
- Identify new revenue opportunities across key industry verticals
- Develop annual category growth plans
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Business Development
- You will already have senior relationships with:
- Global advertisers
- European brands
- The Big Six global agency holding groups
- Independent agencies
- Sponsorship agencies
- Sports marketing agencies
- You'll build and manage a pipeline of strategic six and seven-figure partnership opportunities.
Category Ownership
- Lead Better Collective's sales strategy across:
- Automotive
- Financial Services
- FMCG
- Consumer Electronics
- Retail
- Telecommunications
- Travel
- Lifestyle
- Luxury
- Become the internal expert for these sectors.
Premium Partnerships
- Create integrated solutions including:
- Premium sponsorships
- Branded entertainment
- Talent-led partnerships
- Video-first campaigns
- Audience Intelligence
- Creator collaborations
- Cross-market activations
- First-party data solutions
Cross-functional Leadership
- Work closely with:
- Editorial
- Product
- Marketing
- Data
- Sales
- Operations
- To develop commercially-led products from inception.
Success Looks Like
Within 12 months you will have:
- Established Better Collective as a trusted strategic partner for major European brands
- Secured multiple premium long-term partnerships across Europe
- Increased average partnership values
- Developed repeatable category playbooks
- Increased recurring partnership revenue
- Launched innovative premium commercial products
Experience
- 8+ years in media sales, partnerships, or sponsorship
- Strong agency and direct client network
- Proven experience selling integrated partnerships and premium sponsorships
- Experience operating across multiple European markets
- A genuine passion for sport and an understanding of modern sports audiences
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Network
- You'll have an established network across major global advertisers, official sports sponsors, rights holders, and leading agency groups, with senior relationships spanning brands such as:
- Adidas
- Nike
- Just Eat
- Mastercard
- Visa
- PepsiCo
- Heineken
- Qatar Airways
- Emirates
- Amazon
- Samsung
- Coca-Cola
- Red Bull
- EA SPORTS
- PlayStation
- Apple
- BMW
- Mercedes-Benz
- American Express
Experience working with brands that activate around premium sports properties (i.e., UEFA Champions League, UEFA Europa League, Premier League) would be highly advantageous.
Skills
- A genuine passion for sport and sports culture
- A deep understanding of how brands engage modern sports fans
- Strategic commercial thinking
- A consultative approach to partnership selling
- Exceptional executive relationship building skills
- An entrepreneurial mindset with a passion for creating new commercial opportunities
- Strong storytelling and presentation skills
- Excellent negotiation and influencing ability
- The ability to collaborate across editorial, product, marketing, and commercial teams
Why Join?
This is an opportunity to help shape the next phase of Better Collective's commercial evolution.
You'll have the freedom to create innovative partnership products, build long-term relationships with some of the world's biggest brands, and influence how Better Collective delivers value to advertisers across Europe.
Working at the intersection of sport, content, talent, and audience intelligence, you'll help build a premium partnerships business designed for the future of sports marketing.
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