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Sales Director EMEA
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Director of Sales for EMEA
The role of Director of Sales for EMEA involves driving revenue growth, market expansion, and customer excellence across the EMEA region within our Class III Casino games. This leadership role manages a team of sales professionals. It develops and accomplishes regional sales strategies. It also manages key customer relationships and ensures consistent revenue delivery.
The role requires a strong balance of strategic leadership, operational difficulty, and hands-on sales execution, working closely with cross-functional collaborators to deliver balanced growth.
Key Responsibilities
Revenue Growth & Sales Execution
- Own and deliver regional revenue targets, including bookings, pipeline, and margin objectives
- Develop and complete sales plans aligned with company-wide strategy
- Drive consistent pipeline generation and conversion through proactive deal management
- Lead complex, high-value deals and strategic negotiations
- Ensure principled adoption of sales methodologies and CRM processes
Customer & Account Management
- Build and maintain executive-level relationships with key customers and strategic accounts
- Supervise account planning and ensure strong customer retention and expansion strategies
- Act as the point of contact for critical customer issues and ensure rapid resolution of partner concerns
- Champion customer-centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets)
- Identify and develop new market opportunities and partnerships across EMEA
Team Leadership & Talent Development
- Recruit, develop, and retain a high-performing regional sales team
- Set clear performance expectations, critical metrics, and accountability frameworks
- Provide ongoing coaching, mentoring, and performance management
- Develop a culture of high performance, collaboration, and continuous improvement
- Partner with HR on talent planning, succession, and organizational design
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Strategy & Market Development
- Define and complete the EMEA sales strategy in alignment with global priorities
- Analyze market trends, competitive landscape, and customer insights to inform decisions
- Identify growth segments, verticals, and geographic expansion opportunities
- Collaborate with marketing, product, and allied teams to align go-to-market initiatives
- Drive regional business planning and long-term growth strategies
Forecasting, Budgeting & Reporting
- Own accurate and timely sales forecasting (weekly, monthly, quarterly)
- Develop and lead regional sales budgets, including cost control and return on investment optimization
- Track and communicate performance against targets using data-driven insights
- Provide regular reporting and executive updates to VP Sales and senior leadership
- Ensure data integrity and effective use of CRM and reporting tools
Operational Excellence
- Establish and implement guidelines across sales operations and processes
- Drive adoption of tools, automation, and analytics to improve efficiency
- Optimize territory design, quota allocation, and coverage models
- Ensure compliance with company policies, legal, and regulatory requirements
- Partner with Sales Operations to continuously improve performance frameworks
Cross-Functional Collaboration
- Work closely with Marketing on demand generation and campaign effectiveness
- Partner with Customer Success and Services to ensure delivery excellence and renewals
- Collaborate with Product teams to provide market feedback and influence roadmap
- Align with Channel/Partner teams to improve indirect revenue contribution
Qualifications & Experience
- 10+ years of sales experience, with significant leadership responsibility in EMEA
- Experience in Class III casino games
- Consistent record of achieving and exceeding revenue targets
- Experience leading geographically distributed teams
- Strong background in complex enterprise sales and deal negotiation
- Demonstrated ability to build and complete strategic sales plans
- Experience with CRM systems (e.g., Salesforce) and sales analytics tools
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To note for this role we are open to candidates being based in either UK or Spain, relocation and visa sponsorship opportunities are available.
Note: This job description may have been reviewed and enhanced using artificial intelligence tools to improve clarity, consistency, and inclusivity. All final content, job requirements, and hiring decisions remain subject to review and approval by Aristocrat.
Compensation Philosophy
We offer a comprehensive rewards and benefits package designed to remain competitive in the market, support your well-being, and recognize your contribution to our success. Our approach is based on the principle of rewarding performance, encouraging and rewarding individual contribution. Your specific rewards package will be determined based on factors such as skills, experience, qualifications, and location.
Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellness benefits, paid leave, pension plans, insurance coverage, and other local or legally mandated benefits.
You may also be eligible to participate in our annual share ownership program, which gives you the opportunity to participate directly in the long-term growth and success of Aristocrat through share ownership.
Specific details regarding compensation and benefits for this position will be discussed during the selection process.
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