Aristocrat Gaming
Sales Director EMEA
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Job Title: Sales Director, EMEA
Reports to: Vice President of Sales, EMEA Location: EMEA (flexible / regional hub)
Role Overview
The role of Director of Sales for EMEA involves driving revenue growth, market expansion, and customer excellence across the EMEA region. This leadership role manages a team of sales professionals. It develops and accomplishes regional sales strategies. It also manages key customer relationships and ensures consistent revenue delivery. The role requires a strong balance of strategic leadership, operational difficulty, and hands-on sales execution, working closely with cross-functional collaborators to deliver balanced growth.
Key Responsibilities
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Revenue Growth & Sales Execution
- Own and deliver regional revenue targets, including bookings, pipeline, and margin objectives
- Develop and complete sales plans aligned with company-wide strategy
- Drive consistent pipeline generation and conversion through proactive deal management
- Lead complex, high-value deals and strategic negotiations
- Ensure principled adoption of sales methodologies and CRM processes
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Customer & Account Management
- Build and maintain executive-level relationships with key customers and strategic accounts
- Supervise account planning and ensure strong customer retention and expansion strategies
- Act as the point of contact for critical customer issues and ensure rapid resolution of partner concerns
- Champion customer-centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets)
- Identify and develop new market opportunities and partnerships across EMEA
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Team Leadership & Talent Development
- Recruit, develop, and retain a high-performing regional sales team
- Set clear performance expectations, critical metrics, and accountability frameworks
- Provide ongoing coaching, mentoring, and performance management
- Develop a culture of high performance, collaboration, and continuous improvement
- Partner with HR on talent planning, succession, and organizational design
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Strategy & Market Development
- Define and complete the EMEA sales strategy in alignment with global priorities
- Analyze market trends, competitive landscape, and customer insights to inform decisions
- Identify growth segments, verticals, and geographic expansion opportunities
- Collaborate with marketing, product, and allied teams to align go-to-market initiatives
- Drive regional business planning and long-term growth strategies
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Forecasting, Budgeting & Reporting
- Own accurate and timely sales forecasting (weekly, monthly, quarterly)
- Develop and lead regional sales budgets, including cost control and return on investment optimization
- Track and communicate performance against targets using data-driven insights
- Provide regular reporting and executive updates to VP Sales and senior leadership
- Ensure data integrity and effective use of CRM and reporting tools
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Operational Excellence
- Establish and implement guidelines across sales operations and processes
- Drive adoption of tools, automation, and analytics to improve efficiency
- Optimize territory design, quota allocation, and coverage models
- Ensure compliance with company policies, legal, and regulatory requirements
- Partner with Sales Operations to continuously improve performance frameworks
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- Cross-Functional Collaboration
- Work closely with Marketing on demand generation and campaign effectiveness
- Partner with Customer Success and Services to ensure delivery excellence and renewals
- Collaborate with Product teams to provide market feedback and influence roadmap
- Align with Channel/Partner teams to improve indirect revenue contribution
Key Performance Indicators (critical metrics)
- Revenue attainment vs. target
- Pipeline coverage and conversion rates
- Forecast accuracy
- Customer dedication and growth rates
- Average deal size and sales cycle duration
- Team performance and productivity metrics
- Employee engagement and retention
Qualifications & Experience
- 10+ years of sales experience, with significant leadership responsibility in EMEA
- Consistent record of achieving and exceeding revenue targets
- Experience leading geographically distributed teams
- Strong background in complex enterprise sales and deal negotiation
- Demonstrated ability to build and complete strategic sales plans
- Experience with CRM systems (e.g., Salesforce) and sales analytics tools
- Bachelor’s degree required
Key Competencies
- Critical thinking and commercial competence
- Leadership and people development
- Executive presence and social skills
- Customer-centric attitude
- Data-driven decision making
- Negotiation and influencing skills
- Agility and resilience in a fast-paced environment
Success Profile
The ideal candidate is an outcome-focused, inspirational leader who can balance strategy with execution. They are equally comfortable leading board-level discussions and mentoring frontline sales teams. They navigate the complexity and diversity across European, Middle Eastern, and African markets.
Why Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the world of millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play. We aim to create an environment where individual differences are valued, and all employees have the opportunity to realise their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity.
EEO M/F/D/V
- World Leader in Gaming Entertainment
- Robust benefits package
- Global career opportunities
Our Values
- All about the Player
- Talent Unleashed
- Collective Brilliance
- Good Business, Good Citizen
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Travel Expectations
Up to 50%
Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Aristocrat Leisure Limited (Aristocrat) is a global entertainment and content creation company powered by technology to deliver world-leading casino and mobile games. Listed on the Australian Securities Exchange (ASX), Aristocrat (ASX code: ALL) is headquartered in Sydney, Australia, with over 7300 employees working in more than 20 locations across the globe. Aristocrat offers a diverse range of products and services including electronic gaming machines, casino management systems, mobile games and online real money games, including iLottery. Aristocrat has seven corporate functions and three reporting segments that span regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money gaming (Aristocrat Interactive). Our game and product portfolios collectively entertain millions of players worldwide every day. Across our global enterprise, Aristocrat aims to create long-term sustainable value for all stakeholders by upholding our core values and producing the world’s best gaming content. Our people-first mindset prioritises the safety and wellbeing of our people. We have ambitions to be an industry leader in responsible gameplay and we invest in employees’ development and offer career pathways, so they have what they need to do their best work at Aristocrat. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us every day. We are excited about the future of Aristocrat and united by our mission and we invite everyone to join us as we bring joy to life through the power of play!
Aristocrat Leisure Limited or its affiliates worldwide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to any protected characteristic, such as race, color, sex, religion, national origin, physical or mental disability, genetic characteristic, pregnancy, breastfeeding or related medical condition, sexual orientation, gender identity, gender expression, ancestry, citizenship, age, marital, military and veteran status, or any other characteristic prohibited by local, state/provincial or federal law. If you need assistance or accommodation applying for a position, please reach out to helpdesk-recruiting@aristocrat.com.
At Aristocrat, sustainability is embedded in our strategy, operations and the values and culture of our teams across the globe. Our Sustainability report provides information on the progress we’ve made each year, across our four strategic sustainability pillars – Good Governance & Responsible Business, Empowering Safer Play (formerly responsible gameplay), Operational Sustainability & Climate, and People & Community. You can read more about our progress here: https://www.aristocrat.com/sustainability/
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