Propel
Sales Director
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Sales Director
Location: London – hybrid working
Salary: £120,000–£140,000 base
Package: Commission, company bonus and equity
We are partnering with one of the UK’s fastest-growing TikTok Shop agencies to appoint a Sales Director who will take ownership of its commercial strategy and lead its next phase of growth.
The business helps major consumer brands build and scale their presence on TikTok Shop through an end-to-end proposition covering strategy, live shopping, creators and affiliates, paid media, fulfilment and customer service.
Following rapid growth in the UK and expansion into Europe, the company now needs an experienced agency new-business leader to build a structured and scalable commercial function.
The opportunity
This is a genuine player-coach role combining strategic commercial leadership with hands-on enterprise selling.
- You will personally create, develop and close major new-business opportunities while managing two experienced sellers covering the UK and European markets.
- The team has a combined new-business target of approximately £4 million, with typical enterprise contracts worth £300,000–£500,000.
- The strategy is focused on winning a smaller number of high-value consumer brands and developing them into long-term partnerships.
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Key responsibilities
- Own the sales and new-business strategy across the UK and Europe.
- Personally identify, develop and close enterprise opportunities.
- Build senior-level relationships with major consumer brands.
- Lead complex pitches and formal RFP processes.
- Manage and develop two experienced new-business sellers.
- Build a repeatable and scalable outbound sales function.
- Introduce greater structure across qualification, CRM, forecasting and pipeline management.
- Develop the company’s network across FMCG, retail, consumer electronics, fashion and beauty.
- Work closely with the founders and delivery teams to create compelling commercial propositions.
- Build a land-and-expand strategy that turns initial projects into long-term partnerships.
About you
You will likely be operating as a New Business Director, Business Development Director, Commercial Director, Growth Director or Head of New Business within a marketing, creative, social, digital or integrated agency.
The successful candidate will have:
- A demonstrable record of personally winning major consumer brands.
- An established network across FMCG, retail, fashion, beauty, consumer electronics or wider consumer markets.
- Experience selling complex, high-value agency services.
- The ability to generate opportunities rather than relying solely on inbound leads.
- Strong pitch-management and commercial negotiation experience.
- Experience building, improving or scaling a new-business function.
- The credibility to manage and develop experienced sellers.
- Strong commercial awareness across pricing, margins, forecasting and P&L.
- The ability to operate effectively within a fast-growing, entrepreneurial environment.
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Direct TikTok Shop or social-commerce experience would be advantageous but is not essential. The priority is finding an established agency new-business leader with a strong consumer-brand network and evidence of personally winning significant accounts.
What’s on offer
- £120,000–£140,000 base salary.
- Attractive personal commission scheme.
- Additional company bonus.
- EMI equity scheme.
- The opportunity to build and lead the commercial function.
- Significant influence over the company’s future direction.
- London-based hybrid working, typically three days per week.
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