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Sales Director - Retail
Location: Harlow, Essex
Salary: Competitive + Bonus + Benefits
Are you an experienced Sales Director professional or senior commercial leader with a strong background in retail, FMCG, consumer products, point-of-sale, display, manufacturing or another customer-led environment?
We are recruiting for a commercially driven Sales Director leader to take ownership of growth across a retail-focused business, developing major customer relationships, creating new opportunities and helping shape the next phase of commercial development.
This is a senior leadership role for someone who combines strategic thinking with a genuine appetite for winning business, growing accounts and improving commercial performance.
The Role
As Sales Director, you will take responsibility for the commercial strategy across key retail markets, working closely with senior stakeholders, customers and internal teams to drive sustainable growth.
Your duties will include:
- Leading commercial strategy across key retail markets
- Developing and growing major customer relationships
- Identifying and converting new business opportunities
- Building a strong and sustainable sales pipeline
- Leading commercial negotiations with senior decision-makers
- Developing account growth strategies across existing customers
- Creating structured plans to increase revenue from strategic accounts
- Working closely with operational, production and commercial teams
- Identifying customer requirements and translating them into commercial opportunities
- Analysing market trends, competitors and emerging opportunities
- Providing accurate sales forecasts and commercial reporting
- Monitoring performance against targets
- Supporting pricing and margin decisions
- Protecting profitability while developing new business
- Leading, coaching and developing the sales function
- Supporting wider business strategy and commercial planning
- Representing the business professionally with senior customers and stakeholders
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The successful Sales Director will be expected to remain close to customers and the market, combining strategic leadership with a hands-on approach to developing major opportunities.
What We’re Looking For
To be considered for this Sales Director Retail position, you should have:
- Significant senior sales or commercial leadership experience
- A strong track record of winning and growing major accounts
- Experience selling into retail or closely related markets
- Experience managing complex customer relationships
- Strong business development capability
- Excellent negotiation and stakeholder-management skills
- A commercial understanding of pricing, margin and profitability
- Proven leadership and people-management capability
- Strong forecasting and pipeline-management skills
- The ability to develop both existing and new customer relationships
- A strategic mindset combined with a practical, hands-on approach
- Strong communication, presentation and influencing skills
Experience within retail, FMCG, consumer products, point-of-sale, displays, branded environments, manufacturing or a related sector would be particularly relevant.
The Candidate
This opportunity would suit an established Sales Director, Commercial Director, Head of Sales or senior Business Development leader who has operated within a commercially demanding environment.
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You should be comfortable dealing with senior customer stakeholders, managing major accounts and taking ownership of both revenue growth and commercial performance.
This is not a purely strategic position. The successful candidate will need to be visible in the market, actively developing relationships and driving opportunities through the sales process.
Commercial Focus
A major part of the role will involve developing existing customer relationships while continuing to create new business.
You will be expected to:
- Understand customer strategies and future requirements
- Identify opportunities to expand existing accounts
- Build relationships across multiple stakeholder levels
- Develop new customer opportunities
- Lead significant commercial negotiations
- Maintain a clear and credible sales pipeline
- Ensure opportunities deliver appropriate margin and commercial return
- Provide insight into changing customer and market requirements
Location
The role is based in Harlow, Essex, with travel expected as part of the position to meet customers and develop commercial relationships.
The location may suit candidates travelling from Harlow, Epping, Bishop’s Stortford, Hertford, Ware, Cheshunt, Waltham Abbey, Chelmsford, North London and surrounding areas.
Apply
If you are an experienced Sales Director professional looking for a senior commercial position with genuine ownership over growth, customer strategy and business development, apply today for further information.
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