IP-People
Sales Director (New Business)
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Sales Director – New Business | Managed IT Services
UK | Hybrid with infrequent travel to multiple UK offices
£90,000–£100,000 + Double OTE
IP-People is recruiting a Sales Director for a large and growing UK managed services provider, with responsibility for driving new business growth across the SME market.
This is a senior sales leadership position focused specifically on new client acquisition. You will own the new business target, build and lead a high-performing team of Business Development Managers and take responsibility for developing the strategy, pipeline and commercial performance required to deliver sustained growth.
The role will suit an experienced MSP / IT Services sales leader who understands how to sell managed IT, cyber security and data solutions into SME organisations and knows how to build a successful new business function around them.
The Role
- Own and deliver the overall new business sales strategy across the SME market
- Recruit, build and lead a high-performing team of Business Development Managers
- Take ownership of the team’s new business revenue target and commercial performance
- Develop a consistent, high-quality sales pipeline with a minimum of 3x target coverage
- Drive new logo acquisition through structured prospecting, networking, partnerships and inbound opportunities
- Personally lead and close strategic opportunities with senior decision-makers
- Develop compelling propositions around Microsoft Modern Workplace, Managed IT, Cyber Security and data services
- Introduce clear sales processes, KPIs and performance management across the team
- Coach and develop BDMs to improve sales capability, conversion and commercial performance
- Work closely with Marketing to improve lead generation, campaigns and messaging
- Partner with Delivery and Customer Success to ensure a smooth transition from sale through to onboarding
- Provide market insight to help shape the development of products and services
- Monitor pipeline, conversion, win rates and revenue performance through CRM and sales analytics
- Build long-term relationships with new clients and position the business as a trusted technology partner
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What We’re Looking For
- Proven senior B2B sales leadership experience within an MSP, managed services or IT services environment
- Strong track record of winning new business within the SME market
- Experience recruiting, developing and leading a team of BDMs
- Demonstrable success against new business revenue targets
- Strong understanding of the MSP market and the challenges facing SME customers
- Experience selling managed IT, cyber security, cloud, data or related technology services
- Excellent consultative selling, negotiation and closing skills
- Commercially driven with a strong understanding of pipeline management and sales performance
- Comfortable using CRM, sales analytics and data to drive decision-making
- Strong senior stakeholder management and relationship-building skills
- A hands-on, accountable leadership style with the ability to build a high-performance sales culture
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Location & Package
The role is hybrid, with the successful candidate able to work from multiple UK offices when required. Travel between offices and customer meetings will be infrequent, rather than being a regular weekly requirement.
The package is £90,000–£100,000 base salary + Double OTE, with some flexibility depending on experience.
The preferred candidate will have a strong background in MSP / Managed IT Services sales leadership and a genuine track record of building new business teams and winning new logos.
Please contact me directly for a confidential conversation or apply through IP-People.
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