Sales Director, Raconteur

Hi, we're TechnologyAdvice. Headquartered in Nashville, Tennessee, TechnologyAdvice helps millions of B2B technology buyers make smarter decisions by providing trusted research, practical guidance, and connections to the world's leading technology brands. Our work spans 30+ media brands and 50+ newsletters, supported by a global team across the United States, United Kingdom, Singapore, Australia, and the Philippines.

We're a remote-first company that values curiosity, collaboration, and growth. We invest in our people, embrace AI and new technologies to improve how we work, and create opportunities for team members to build meaningful careers. Many of our leaders have grown from within, including our CEO, who started here as an intern.

We believe great work happens when people feel connected. Through company all-hands, team events, Slack communities, learning sessions, and in-person gatherings, we create intentional opportunities for our global team to collaborate, build relationships, and celebrate successes together.

All positions are open to remote work unless otherwise specified in the requirements below.

The Opportunity

Raconteur, part of TechnologyAdvice, is seeking a Sales Director to lead, develop, and raise the performance of our commercial sales team while owning a defined, high-value territory of their own.

This is an intentionally hands-on leadership role for an exceptional commercial operator who wants the responsibility of leading others without stepping away from the market.

You will carry two clear accountabilities.

• Deliver exceptional commercial performance from your own territory.
• Create the leadership, standards, coaching, and accountability that enable your team to consistently deliver theirs.

Success requires both.

You will lead from the front, personally developing senior client relationships, creating opportunities, shaping ambitious commercial solutions, and closing meaningful business. At the same time, you will coach sellers through complex opportunities, strengthen territory and account strategy, improve pipeline quality, raise forecasting accuracy, develop talent, and create a culture where ambition is matched by execution.

Raconteur helps ambitious B2B brands influence senior decision makers and create measurable commercial impact through branded content, thought leadership, proprietary research, digital experiences, events, roundtables, audience engagement, and demand generation.

Our proposition allows clients to connect brand, engagement, and demand through integrated programs designed around their objectives rather than individual products.

Our special interest reports published in The Times provide an additional highly distinctive platform for clients seeking to influence senior business audiences through premium editorial environments.

The Sales Director will ensure our commercial team brings the full strength of this proposition into the market. You will help move client conversations beyond individual products, uncover bigger commercial challenges, and create integrated solutions that are more valuable to clients and more difficult for competitors to replicate.

You will work closely with senior commercial leadership to translate ambitious revenue goals into clear priorities, territory strategies, and action.

You will have meaningful autonomy over how your team operates, direct accountability for measurable commercial outcomes, and the opportunity to influence how Raconteur builds its next generation of sales talent and leadership. For a high-performing individual contributor ready to prove they can succeed through others, or an existing sales leader ready for greater commercial ownership, visibility, and responsibility, this represents a significant career opportunity.

Location: United Kingdom

What You'll Do

• Own both a personal revenue target and accountability for the commercial performance of your sales team.
• Lead from the front, actively developing your own territory, building senior client relationships, creating opportunities, and leading complex sales cycles through to close.
• Translate revenue goals into clear territory priorities, account plans, pipeline expectations, activity standards, and measurable outcomes across the team.
• Build a high-performance culture where expectations are clear, accountability is consistent, and every seller understands what excellent performance looks like and how to achieve it.
• Coach and develop sellers through one-to-ones, call coaching, deal strategy, pipeline reviews, and account planning, strengthening discovery, value selling, prospecting, stakeholder management, negotiation, and closing capability.
• Ensure the team sells around client objectives rather than individual products, creating integrated solutions across branded content, research, digital experiences, events, roundtables, audience engagement, demand generation, and special interest reports.
• Bring rigor to pipeline management and forecasting by challenging assumptions, testing deal quality, identifying risk early, and maintaining a clear view of where future revenue will come from.
• Drive both new business and account growth, ensuring sellers proactively create opportunities, engage senior decision makers, and develop client relationships into broader, more valuable partnerships.
• Personally support strategically important or complex opportunities where your experience and seniority can materially improve the likelihood or value of success.
• Use revenue, conversion, pipeline, and market data to identify performance gaps and determine whether intervention is required across activity, capability, strategy, or prioritization.
• Maintain strong sales process, CRM, and opportunity management discipline across the team.
• Partner closely with Commercial Content, Editorial, Marketing, Client Success, and Operations to ensure solutions are compelling, achievable, and aligned with the customer experience we promise.
• Recruit and onboard exceptional commercial talent, building the market knowledge, proposition understanding, and selling capability required to become productive quickly.
• Develop high potential team members into future senior sellers and sales leaders, while addressing underperformance early through clear expectations, targeted coaching, and measurable improvement plans.
• Continuously raise the commercial standard of the team, turning successful behaviors, approaches, and learnings into repeatable ways of working that improve performance at scale.