Pearson Whiffin Recruitment Group
Sales Director
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Sales Director – B2B Media & Publishing
Location: Kent
Salary: £50,000 – £60,000 basic + uncapped commission
OTE: £85,000 – £90,000+
Full-Time | Permanent
An exciting opportunity has become available to join a successful and growing B2B media and publishing business as Sales Director.
This is a senior, hands-on commercial role for an experienced B2B media professional who can sell, lead, and develop people. The successful candidate will have their own personal revenue target, while also taking responsibility for the performance, development, and commercial direction of an established sales team.
We’re looking for a genuine player-manager - someone who is comfortable leading from the front, winning significant business personally, developing major accounts, and creating new opportunities, while coaching a team to consistently improve its performance.
What You’ll Be Doing
- Leading, coaching, and developing an established sales team
- Carrying and achieving your own personal revenue target
- Driving new business and developing major/key accounts
- Building relationships with senior UK and international decision-makers
- Growing existing and dormant accounts into larger commercial partnerships
- Selling integrated solutions across print, digital, content, sponsorship, and events
- Taking ownership of major commercial opportunities from initial approach through to close
- Managing team targets, pipelines, forecasting, and overall sales performance
- Supporting the team on major pitches, meetings, and commercial opportunities
- Coaching salespeople on prospecting, account development, negotiation, and closing
- Identifying new revenue streams, products, and partnership opportunities
- Working closely with senior management on the continued commercial growth of the business
- Helping shape the wider sales strategy and identifying opportunities to increase revenue across the portfolio
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What We’re Looking For
We’re particularly interested in speaking with experienced commercial professionals from the B2B publishing, media, events, or exhibitions sectors who have a strong record of generating revenue.
You’ll ideally have:
- Strong B2B publishing or media sales experience
- Proven experience selling print and digital media solutions
- Exposure to sponsorship, events, or exhibitions
- A strong personal track record of new business development and revenue generation
- Previous experience managing, coaching, and developing salespeople
- Experience developing key accounts and increasing customer spend
- Confidence selling to senior-level decision-makers
- Strong commercial awareness and negotiation skills
- The ability to identify and develop new revenue opportunities
- A proactive, ambitious, and results-driven approach
- The ability to balance your own sales activity with responsibility for the wider team's performance
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The Opportunity
This is a genuine senior commercial position offering significant ownership and autonomy. You’ll be joining an established business with a strong presence within its specialist B2B markets and will have the opportunity to directly influence sales performance, revenue growth, and commercial strategy.
It’s particularly well suited to someone who doesn’t want to step away from selling. You’ll still be expected to win business, develop major accounts, and lead from the front, while using your experience to get the best out of the wider sales team. For the right individual, there is also genuine scope for the position to develop into a broader Publishing Director role as the business continues to grow.
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