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Role: Sales & Events Manager
Type: Permanent
Location: Farringdon / Hybrid
Reports to: Sales Director
Salary: DOE
About the Role
Fabric is looking for an ambitious and commercially driven Sales & Events Manager to help grow our midweek events business. Working closely with the Sales Director, you'll build relationships, create new opportunities and turn enquiries into memorable events.
You'll own the full client journey, from the first conversation and site visit through to contracting, event planning and advancing with our operations team to ensure every event is set up for success. Alongside inbound enquiries, you'll proactively develop new business, nurture client relationships and create opportunities for repeat business.
We're looking for someone who enjoys building relationships, thrives in a fast-paced environment and gets genuine satisfaction from winning new business. Most importantly, you'll understand what Fabric stands for and be passionate about representing one of London's most respected independent music venues.
Sales & Business Development
- Manage and convert inbound enquiries for midweek events, including corporate events, brand activations, product launches, conferences, networking events, filming, and private celebrations.
- Support the Sales Director in executing the venue's midweek sales strategy and identifying opportunities for revenue growth.
- Get out into the industry. Build relationships with agencies, brands and creatives, keeping Fabric front of mind when opportunities arise.
- Be an ambassador for Fabric, representing the venue at networking events, industry gatherings and site visits. The relationships you build are just as important as the spaces you sell.
- Maintain accurate records, pipelines, forecasts, and client communications within the CRM system.
- Take ownership of the sales process from enquiry through to contract negotiation and confirmation.
- Consistently achieve individual and team sales targets, monitoring performance against agreed KPIs.
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Event Planning & Delivery
- Work closely with the Operations team to ensure a seamless transition from sales to event delivery.
- Lead the planning and advancement of events where required.
- Prepare detailed event briefs and ensure all client requirements are communicated accurately via the CRM system.
- Attend key client events on-site, providing support during event commencement and ensuring expectations are met.
- Maintain strong internal relationships across all departments to ensure successful event execution.
Financial Management
- Raise event invoices and monitor payment schedules throughout the event lifecycle.
- Proactively manage outstanding payments and support debt recovery processes when required.
- Maintain accurate forecasts and contribute to sales reporting and budgeting processes.
- Work alongside Operations to ensure all events are reconciled promptly and accurately following completion.
- Provide regular sales performance and pipeline reports to the Sales Director.
What We're Looking For
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Essential Experience & Skills
- Minimum 2-3 years' experience in venue sales, event sales, hospitality sales, or a similar commercial events role.
- Someone who genuinely enjoys the chase – proactive and motivated by turning opportunities into wins.
- A natural relationship builder who knows how to win trust and create long-term partnerships.
- Proven track record of achieving sales targets and delivering revenue growth.
- Experience managing multiple enquiries and projects simultaneously in a fast-paced environment.
- Knowledge of the venue hire, events and hospitality market, with existing agency & industry relationships
- Excellent organisational skills and attention to detail.
- Confident using CRM systems and sales reporting tools.
- Strong commercial awareness and understanding of event profitability.
- A genuine appreciation for Fabric, independent music and the culture that makes the venue what it is.
What You'll Get
- 22 days annual leave, plus bank holidays
- Hybrid working environment
- Complimentary guest list access to selected fabric and FABRICLIVE events
- A supportive and collaborative working environment within one of London's most respected cultural venues
- Team socials and staff events
- Being part of a passionate team that helps shape the future of one of London's leading music and events destinations
We value diversity, equality, and inclusivity in our workplace. We encourage applications from individuals of all genders, backgrounds, ethnicities, and orientations.
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