Fanbase
Sales Executive
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Sales Executive
Location: Hybrid (UK-based, with offices in Edinburgh and London)
Type: Full-Time
Team: Growth
Reports to: Head of Growth
🚀 About Fanbase
Fanbase is a fast-growing sports tech startup helping ambitious teams, Leagues, Events & Federations grow revenue, fan engagement, and digitise operations. Our all-in-one platform powers ticketing, memberships, apps, insights, and more - with a focus on helping mid-tier and forward-thinking clubs modernise how they connect with fans.
We've grown rapidly to £1m ARR in just 2.5 years, doubling revenue year-on-year, and our product is now a market leader. Now we're scaling our Growth team to build the outbound engine that will power our next stage of growth.
🎯 About the Role
We're looking for a driven Sales Executive to build relationships with mid-tier sports organisations and turn them into long-term Fanbase partners.
This is a role for someone who can do both halves of the job: generate their own pipeline through smart, personalised outbound, and build the kind of genuine relationships that win deals. You'll research and identify the right organisations, open doors with senior decision-makers, and guide prospects through the sales process - closing deals with the support of a Fanbase Account Executive in the short term, and taking on full closing responsibility as you grow into the role.
Your mission: build a consistent, high-quality pipeline of the right sports organisations, and become the trusted partner who gets them excited about what Fanbase can do for them.
🔑 Responsibilities
Pipeline Generation
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
- Research and identify target mid-tier sports organisations that fit our ideal customer profile
- Build and manage an outbound pipeline across email, LinkedIn, and phone
- Craft personalised, non-generic outreach that lands with senior decision-makers
- Consistently hit and exceed meeting and pipeline targets
Outbound Excellence
- Run and optimise outbound sequences using our sales stack including AI-driven tooling
- Keep our CRM accurate and up to date, tracking activity and pipeline metrics
- Test, measure, and iterate on messaging and targeting to improve conversion
Relationship Building & Deal Progression
- Build genuine, trusted relationships with prospects and guide them through the sales process
- Run discovery and product conversations, working alongside a Fanbase Account Executive to close deals
- Take increasing ownership of the full sales cycle, on a clear progression track to closing deals independently
- Maintain momentum across multiple live opportunities, keeping deals moving to close
Value Selling
- Fully embrace a Value Selling approach - lead with the customer's challenges and desired outcomes, not features
- Build a genuine understanding of each prospect's goals and articulate how Fanbase drives real commercial and fan-engagement value
- Qualify rigorously against fit and value, so your time is focused on the opportunities that matter
Feedback & Insights
- Feed market and prospect intelligence back to the Growth and Product teams
- Act as an early voice of the customer, spotting patterns in what target organisations need
Get help with your application
Your very own career expert that helps elevate your application to the next level.
✅ What You'll Need
- A hunter mentality and genuine drive to build pipeline from scratch
- Strong relationship-building skills - you connect easily with people and earn trust quickly
- 2–5 years in a BDR/SDR, business development, partnerships, or sales role (strong candidates from other backgrounds who can prove the hustle are welcome)
- A track record of hitting or exceeding meeting/pipeline targets
- Ambition to grow into a full-cycle closing role
- On board with Value Selling - you sell outcomes, not features
- Excellent written and verbal communication, and a knack for personalised outreach
- Comfortable using sales tooling and eager to learn AI-driven prospecting workflows
- Highly organised, self-motivated, and able to manage many accounts at once
- A genuine interest in sport, media, or fan engagement
💡 Bonus Points If You Have
- Experience selling into or building partnerships in sports
- Experience carrying and closing a sales quota
- Familiarity with AI-driven outbound tools
- Formal Value Selling training or methodology experience
🌟 Why Join Fanbase?
- 25 days holiday, your birthday off and the Scottish bank holidays
- Share options - we want everyone to be part of our success
- Dedicated monthly social budget
- Clear progression path to closing deals and full ownership of the sales cycle
- Be the person who opens doors for a fast-growing, market-leading sports tech company
- Join a supportive, ambitious team with strong product-market fit
- Autonomy, flexibility, and a chance to shape how we build partnerships at scale
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills