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Sales Executive
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B2B Sales Executive – London
Location: London, UK
Job Type: Full Time
Work Arrangement: On-site / London-based
About the Role
On behalf of our client, we are looking for a motivated B2B Sales Executive to develop new business, build strong client relationships and generate revenue across the UK market.
You will manage the sales process from prospecting and lead generation through to negotiation and closing, working with business owners, senior managers, and key decision-makers.
Key Responsibilities
- Identify and prospect new B2B clients across the UK.
- Generate leads through outbound calling, email, LinkedIn, and other sales channels.
- Manage the full B2B sales cycle from initial contact through to close.
- Build and maintain a strong sales pipeline using CRM systems.
- Conduct sales presentations, meetings, and product/service demonstrations.
- Develop relationships with business owners, senior managers, and decision-makers.
- Negotiate commercial terms and convert qualified opportunities into new business.
- Maintain accurate CRM records, sales activity, and pipeline forecasts.
- Meet agreed sales targets and contribute to revenue growth.
- Support account development and identify opportunities for repeat business and upselling.
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Required Qualifications
- Must-have: Previous B2B sales experience in a UK business-to-business environment.
- Must-have: Experience generating new business through outbound prospecting, lead generation, or cold calling.
- Must-have: Experience managing B2B sales opportunities through to successful conversion.
- Must-have: Experience using a CRM system to manage leads, opportunities, and sales pipelines.
- Must-have: Experience communicating with business owners, senior managers, or other commercial decision-makers.
- Must-have: A measurable track record of achieving sales targets, generating new business, or converting qualified leads.
- Strong communication, negotiation, and relationship-building skills.
- Commercially focused and comfortable working towards sales KPIs.
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Preferred Experience
Experience in B2B services, technology, SaaS, recruitment, professional services, business solutions, or other commercial environments would be advantageous.
Keywords
B2B Sales, Business-to-Business Sales, Sales Executive, B2B Sales Executive, Business Development, Business Development Executive, New Business, Lead Generation, Outbound Sales, Cold Calling, Prospecting, Account Management, Sales Pipeline, CRM, Consultative Sales, Sales Negotiation, Client Acquisition, New Client Acquisition, Revenue Growth, Sales Targets, UK Sales, London Sales.
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