Role Overview

The Sales Executive will play a key role in driving commercial growth by generating new business, developing existing relationships, and driving sales across hospitality, sponsorship, advertising, conference and events, and other commercial opportunities.

The role will be highly proactive and target-driven, with a strong focus on outbound sales activity including telephone calls, email, LinkedIn, networking, and face-to-face engagement. The successful candidate will be a confident communicator, engaging with businesses and individuals to identify their needs and present relevant solutions that deliver value for both the client and the organisation.

Key Responsibilities

• Deliver consistent outbound sales activity across telephone, email, LinkedIn, networking, and face-to-face engagement.
• Generate new leads and identify potential commercial opportunities across hospitality, sponsorship, advertising, conference and events, and other products and services.
• Build and maintain a strong pipeline of prospects, ensuring opportunities are followed up consistently and progressed through the sales process.
• Make regular outbound calls and conduct proactive prospecting activity to generate meetings, opportunities, and new business.
• Develop positive relationships with new and existing clients, acting as a professional and responsive point of contact.
• Understand client requirements and use a consultative sales approach to identify appropriate products, packages, and commercial solutions.
• Attend client meetings, site visits, networking events, and business functions to promote commercial opportunities and build relationships.
• Assist with the preparation of tailored proposals, presentations, and supporting sales materials.
• Support the negotiation and closing of sales within agreed commercial guidelines.
• Identify opportunities to upsell and cross-sell additional products and services to existing clients.
• Maintain accurate and up-to-date records of all sales activity, leads, meetings, opportunities, and communications within the CRM system.
• Work collaboratively with colleagues across Sales, Marketing, Operations, and other internal departments to ensure a seamless client experience.
• Represent the organisation professionally at networking events, business functions, and industry events.
• Take ownership of agreed sales activity and performance targets, including calls, meetings, new leads, proposals, and conversions.
• Drive revenue growth through new business development, account management, renewals, upselling, and cross-selling activities.
• Monitor sales performance and pipeline activity, providing feedback and insights to help improve sales approaches and conversion rates.
• Maintain a strong understanding of products, services, pricing, and value propositions to confidently communicate benefits to prospective clients.
• Build strong, professional relationships with existing clients and commercial partners.
• Act as a key point of contact for day-to-day client queries and requests.
• Proactively identify opportunities to develop existing accounts and increase client engagement.
• Support client retention and renewal activity through regular communication and relationship management.
• Ensure agreed client requirements are communicated effectively to relevant internal teams.