Sales Executive Apprentice

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

BEDFORD COLLEGE

Training course

Sales executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

• Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
• Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
• Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
• Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
• Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
• Closing Sales: Be attuned to verbal and non-verbal buying-signals and move to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
• Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
• Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
• Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
• Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
• Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Training schedule

You will gain the following qualifications:

• Level 4 Sales Executive Apprenticeship. This programme covers:
• Sales fundamentals
• The sales lifecycle
• Negotiation
• Understanding your product portfolio
• Closing a sale
• Ethics and legalities
• Gathering Intelligence
• Presentation

Desirable qualifications

• GCSE in:
  • English (grade 9 - 4)
  • Maths (grade 9 - 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Other requirements

• Candidates must attend an initial interview with a member of the Bedford College Apprenticeship Recruitment Team. Please note this is part of the recruitment process and must be completed in order for your application to be progressed to the next stage.
• Please consider how you will get to work each day.
• Please be aware that the closing date is subject to change without prior notice.
• You will also need to have a full UK driving licence and access to your own car, as this is a field-based role involving regular travel to client sites.
• You will need to be 18+ due to the events that you will attend.

Commission up to 5-10% of gross profit.

Quarterly performance bonus up to £500, based on agreed KPIs.

About this employer

Whether a small business or a growing enterprise, ITFixio make technology work for people. From day-to-day tech support and system maintenance to cybersecurity, cloud solutions, and network management, their expert team is dedicated to keeping systems secure, efficient, and running smoothly.

After this apprenticeship

• Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
• Full employment on completion of your apprenticeship with uncapped commission.
• To grow as the company grows, potentially into a leadership role as the operation expands.
• Ongoing training and development to meet your needs and that of the business.

Ask a question

The contact for this apprenticeship is:

BEDFORD COLLEGE
Julie Carter
jcarter@bedford.ac.uk
(01536) 413508

The reference code for this apprenticeship is VAC2000048824.