Start your sales career with a Level 4 Sales Executive Apprenticeship.

Gain hands-on experience across the full sales cycle, learn from experienced professionals and build valuable commercial skills. If you're ambitious, motivated and enjoy working with people, this is your opportunity to learn, grow and build a career in sales.

Wage £14,560 to £23,132.20, depending on your age National Minimum Wage Minimum wage rates (opens in new tab)
Training course Sales executive (level 4)
Hours Monday to Friday 9 am-5 pm. 35 hours a week
Start date Monday 16 November 2026
Duration 1 year 6 months
Positions available 3

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

• Support the sales team in identifying and developing new business opportunities, including researching prospects and engaging with potential clients.
• Manage and develop relationships with prospective and existing customers, providing a professional and positive customer experience.
• Assist with the full sales process, from initial outreach and qualification through to proposals, meetings, negotiations and closing opportunities.
• Conduct research into prospects, industries and market opportunities to identify potential areas for growth.
• Work with internal teams to understand client requirements and help develop appropriate solutions and proposals.
• Maintain accurate and up-to-date information within our CRM system, ensuring sales activity, opportunities and customer information are recorded effectively.
• Take part in sales meetings, calls and presentations while developing your confidence in communicating with customers and stakeholders.
• Work towards your Level 4 Sales Executive apprenticeship, applying your learning directly to your day-to-day role.

Where you'll work

5 & 6 ANGLO BUSINESS PARK FIRST FLOOR LINCOLN ROAD HIGH WYCOMBE HP12 3RH

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

BMS PROGRESS LLP

Training course

Sales executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

• Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
• Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
• Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
• Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
• Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
• Closing Sales: Be attuned to verbal and non-verbal buying-signals and move to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
• Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
• Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
• Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
• Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
• Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.