Sales Executive Apprenticeship

Are you ready for a career where you can truly make an impact? We are looking for dynamic and driven individuals to join our team as a L4 Sales Executive Apprentice.

You will gain experience in B2B direct sales within our fast-paced, forward-thinking environment, gaining considerable experience within the commercial utilities sector.

Wage: £23,000 a year

Benefits:

• Minimum wage rates (opens in new tab)
• Free parking on-site
• Commission based role
• Death in service (once eligible)
• In office pool table
• Xbox games room

Training course: Sales executive (level 4)

Hours: Monday - Friday 8.30am - 5.00pm with a 30 minute lunch. 40 hours a week

Start date: Thursday 1 October 2026

Duration: 1 year 6 months

Positions available: 2

What you'll do at work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

The purpose of the role is to generate sales (initially as a lead generator) by securing business gas, electric or water contracts.

Key responsibilities will include:

• Building a pipeline of business opportunities
• Obtain relevant information from key business owners - such as recent utility bills
• Generate leads for business consultants
• Obtain prices and negotiate contracts with clients (this will be following your initial training period)
• Keep accurate records within our CRM
• Handle any inbound telephone queries
• Liaise closely with the Sales Administration team to ensure all contracts are managed in a robust and timely manner
• Build and maintain your knowledge of the energy industry - including supplier products and services

Where you'll work

Unit 1, Pegasus House
Pegasus Court, Tachbrook Park
Warwick
CV34 6LW

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider: MELIORAATE INSTITUTE EDUCATION AND TRAINING LTD

Training course: Sales executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents:

• Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
• Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
• Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
• Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
• Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
• Closing Sales: Be attuned to verbal and non-verbal buying-signals and move to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
• Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
• Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
• Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
• Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
• Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.