LawForm
Sales Executive
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Sales Executive | LegalTech
London | Performance-based | High ownership
LawForm is looking for an exceptional salesperson to help us win law firms.
You will work directly with the founders and take meaningful responsibility for building our commercial pipeline: identifying firms, reaching decision-makers, booking consultations, and helping turn those conversations into customers.
For someone ambitious and commercially talented, this is an opportunity to take on considerably more responsibility than a typical early-career sales role.
About LawForm
LawForm is building the execution layer for modern legal work.
Our platform helps law firms turn matter information into high-quality first drafts using their own precedents and drafting standards, while keeping documents, matters and firm knowledge connected in one place.
We are already working with UK law firms and are now expanding our commercial operation within the UK.
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What you'll do
You will take ownership of the sales process from prospecting through to conversion.
You will:
- Identify and research high-quality law firm prospects
- Reach partners and senior decision-makers through phone, email and LinkedIn
- Build and manage your own pipeline
- Work directly with the founders to improve our sales strategy, messaging and process
We want someone who can learn the product, understand the customer and become effective at selling LawForm.
Who we're looking for
We care considerably more about ability than years of experience.
You may already work in SaaS, legal technology, recruitment, professional services or another demanding sales environment. You may also be earlier in your career and looking for an opportunity to prove what you can do.
What matters is that you are:
- Highly articulate and confident speaking with senior professionals
- Comfortable prospecting and cold calling
- Commercially sharp, organised and quick to learn
- Competitive and strongly motivated by results
- Comfortable being measured by what you produce
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Compensation
This begins as a performance-based opportunity rather than a fixed-salary position.
You will be paid for qualified meetings booked, with additional uncapped commission for business you convert. You will be paid for all transport, travels and expenses to our office in Farringdon, London, on days that you come to the office.
We will explain the full compensation structure before the interview process begins.
How to apply
We are deliberately keeping the application simple.
Send us your CV and a short answer to one question:
Why do you think you could get a managing partner at a law firm interested in LawForm?
βIt took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what Iβve been looking for.β
Jessica, London
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