Bournville Catering Equipment Limited
Sales Executive

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Company Description
Bournville Catering Equipment Limited specializes in the design, supply, and installation of commercial catering equipment and food servery counters. The company has built a strong reputation within the catering and hospitality industry, known for reliable products and professional project delivery. Bournville Catering Equipment Limited emphasizes high-quality customer service and tailored solutions to meet diverse client needs. Potential team members join an organization that values expertise, responsiveness, and long-term client relationships.
Role Description
This is a full-time, on-site Sales Executive role based in the West Midlands. The Sales Executive will manage and grow a portfolio of clients in the commercial catering and hospitality sector, including identifying new business opportunities, qualifying leads, and conducting site visits. Day-to-day tasks include:
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- Preparing quotations
- Responding to customer inquiries
- Presenting equipment solutions
- Coordinating with design, installation, and operations teams to ensure accurate and timely project delivery


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The role also involves:
- Negotiating pricing and terms
- Maintaining CRM records
- Monitoring market trends
- Supporting sales reporting and forecasting
The Sales Executive will represent the company at client meetings, industry events, and trade shows, promoting the brand and building long-lasting customer relationships.
Qualifications
- Proven sales experience in B2B environments, ideally within commercial catering equipment, hospitality, or related industries.
- Strong customer relationship management skills, including the ability to understand client requirements and propose suitable solutions.
- Good communication and negotiation abilities, with confidence in conducting face-to-face and telephone sales meetings.
- Basic technical understanding of commercial catering equipment or willingness to learn product specifications and installation considerations.
- Effective organizational and time-management skills, including managing multiple opportunities and meeting deadlines.
- Comfort with using CRM systems, email, and basic office software for sales administration and reporting.
- Full UK driving license and willingness to travel within the region for client visits.
- Ability to work collaboratively with design, installation, and support teams, and to contribute positively to a professional workplace culture.
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