Lucky Saint
Sales Executive - Oxford and The Cotswolds

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Lucky Saint On Trade Sales Executive – Oxford and The Cotswolds
Reporting to: Regional Sales Manager - South
The Opportunity
We are looking for an On Trade Sales Executive to join the team at Lucky Saint as we continue our mission to become the defining alcohol-free beer. In this role you will build exceptional relationships with our influential customer base, drive new business, and support the South team sales strategy, feeding into the wider on-trade plan.
We are a team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business. We’re interested in people who want to spearhead a revolution in the industry with us, who are curious, entrepreneurial, commercial and restless to make magic happen.
Our founder, Luke Boase, launched Lucky Saint in late 2018 with an ambition to change the perception of alcohol-free beer and the drinking experience, worldwide. Since the launch of our 0.5% Superior Unfiltered Lager, Lucky Saint has received widespread attention from top industry professionals, the UK’s best operators, and the media.
A Day in the Life
Covering a key territory for us, you'll be spending your days working in the finest hospitality venues across your territory with focus on premium pubs, bars, restaurants, hotels and anywhere where Lucky Saint will sell well across Oxford and The Cotswolds.
Your day will start with clearing your task lists and inbox as well as catching up on the previous day's admin. Then you might set about getting your route planning down using our CRM platform. With chilled beers packed you’ll then head out into trade to meet some existing customers and potential new business.
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Over lunch you might meet with a wholesale sales rep to share data and insights before carrying on with an afternoon of meetings with customer check ins and draught quality checks. And along the way you’ll build staff advocacy, training bar teams and prospecting new accounts.
To see out the day you might stop off in a pub with a pint of Lucky Saint while you wrap up any actions from the day's work before hosting a Lucky Saint sponsored activation.
Key Responsibilities
- Delivering the company’s sales and profit targets for the On-Trade channel in as part of the South On Trade team, focused specifically on Oxford and The Cotswolds
- Maximise distribution of draught and packaged beer via key relationships with all relevant On Trade customers & wholesalers
- You will manage, nurture and grow an existing portfolio of Lucky Saint customers
- You will build relationships with prospective customers, growing our customer base and distribution with the absolute best venues throughout Oxford and The Cotswolds
- You will deliver brilliant category and customer activation plans to drive customer engagement and rate of sale
- Support and assist on a tiered targeting team strategy for securing key accounts
- Continually develop your understanding of both the beer and non-alcoholic category with a focus on a data driven approach to sales.
- You will feedback fantastic insight to the business and deliver business performance course-correcting where needed
- Effectively maintain an up-to-date CRM and any business essential administration.
What We Think You'll Thrive in This Role If You Have:


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- Positivity and optimism
- A love of pubs, bars and restaurants
- Existing knowledge of Oxford and The Cotswolds and the On-Trade across the territory
- Passion for beer, both alcohol-free and full-strength
- Ambition, drive and can thrive in a very fast-paced, high growth business within a fast-growing category
- A growth mindset, you bring innovative ideas and ways of thinking to the business
Essential Requirements:
- Oxford/Cotswolds based or surrounding area
What's in it for You:
- £31 - £33k range depending on level of experience
- Annual bonus based on company and individual performance
- Vitality Health Insurance
- 25 days holiday + 8 bank holidays
- Enhanced holiday policy
- 3% employer pension contribution, 5% optional employee contribution
- Life insurance
- Employee Assistance Program
- Enrolment in EMI Option Scheme
- 20 x Lucky Saint allowance per month
- Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint
- Flexible working
At Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. To help on this journey, we’d like to invite you to fill out this voluntary survey so we can measure and continue to improve our DEI work. It’s completely optional and cannot and will not affect your job application in any way. It’s also 100% anonymous, and is not linked to your name, identity, or application. If you’re happy to help, please click here.
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