Sales Administration, Reporting and Trade Marketing

• Own the trade marketing function – leading customer communications including the Trade Mailer, with a consistent output and a standard that reflects the ambition of the brand.
• Support product and seasonal launch campaigns, working with the Marketing team to ensure commercial messaging lands effectively across the account base.
• Manage the administrative onboarding process for all new accounts.
• Keep CRM and pipeline records accurate and current after every interaction, and maintain cyclical reporting on a weekly, monthly and quarterly cadence covering pipeline, account performance and channel activity.
• Produce strategic reporting and analysis to support commercial decision-making – identifying trends, surfacing opportunities and providing clear recommendations to the Senior Sales Manager and Co-Founder.
• Prepare proposals, quotations and order confirmations that are professional, accurate and require minimal rework.

Individual P&L Management

• Take ownership of your individual P&L, from top to bottom.
• Track customer spend and profitability across your account base, maintaining a clear view of which accounts are delivering margin and which require review.
• Understand and apply customer lifetime value and contribution margin in commercial decision making – prioritising accounts and investment accordingly.
• Manage account investment – including support spend, sampling budget and activation resource - where it will drive measurable return.
• Provide regular profitability updates to the Senior Sales Manager, flagging any accounts where investment is not translating into commercial return.

Reporting & Structure

• Reports to: Senior Sales Manager
• Works closely with: Senior Sales Manager, Marketing Manager, Co-Founder, Operations team
• Direct reports: None

Key Skills & Experience

Essential

• 2+ years of proven B2B field sales success with numbers to show for it. Experience in F&B, FMCG or a closely related sector is required.
• Highly ambitious, self-motivated and results-driven with a strong track record of winning new business, not just managing existing accounts.
• Full-cycle account ownership – able to prospect, close and then grow an account without losing momentum at any stage.
• Pipeline discipline that the wider team can rely on – CRM current, forecasts accurate, activity tracked.
• Sharp communicator – persuasive in person and in writing, with the ability to tailor a pitch and hold position under commercial pressure.
• Commercially literate – understands margin, pricing and the levers that drive account profitability, and applies that understanding in the field.
• Competent using Google or Microsoft Suite, including Excel, Word, PowerPoint and AI tools.

Desirable

• Experience and genuine passion for the RTD, cocktail or food and drink categories.
• Existing relationships with on-trade or off-trade buyers that can be activated from day one.
• Experience handling private or corporate event enquiries in a commercial context.

Personal Attributes

• A strong team player – collaborates well across departments, communicates clearly and contributes positively to the wider business.
• Commercially driven – motivated by targets, energised by winning and focused on delivery.
• Brand confident – comfortable and credible representing Black Lines in any room, with a strong understanding of the brand and the ability to identify commercial opportunities within it.
• Resilient and self-sufficient – handles rejection, resets quickly and maintains high activity levels without needing to be managed into it.
• Confident under pressure – holds position in a negotiation, knows when to push and when to walk, and protects margin with clear commercial rationale.
• Proactive and curious – organised in their approach, willing to learn and genuinely interested in the category and the business they are representing.
• Challenger mindset – motivated by the idea of shaping a new era of drinking habits and genuinely excited to be part of a brand shaping the future of cocktail culture.

Success in this Role Looks Like

• Becoming a trusted commercial partner to your accounts – not just a supplier.
• Confident and knowledgeable about the Black Lines brand and products – able to present, train and advise without support.
• A genuine product specialist and brand ambassador – the person buyers and bartenders call when they have a cocktail challenge to solve.
• Demonstrating strong commercial acumen – pipeline healthy, margin protected, account value growing.
• Consistently adding value beyond the transaction – helping customers grow their businesses and build Black Lines into their long-term offer.
• A strong professional reputation in the market, and a career trajectory at Black Lines that reflects it.

Compensation & Benefits

• £33,000 – £37,000 base salary, dependent on experience.
• Additional performance-based bonus.
• 25 days paid holiday (+ bank and public holidays).
• Flexible working hours.
• Structured development with a clear route to Senior Sales Executive based on performance.
• 6 bottles per month free allowance for all team members.
• Cycle to Work scheme.
• Regular team socials.
• Impromptu festival and event tickets.