Carvers Interiors
Sales Executive – Steel Cucine & Lofra Cookers
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Role Purpose
Carvers Interiors is looking for a commercially driven Sales Executive to help grow the UK wholesale distribution of Steel Cucine and Lofra premium appliances. The role is focused on creating new retail partnerships, securing showroom displays, and building long-term dealer relationships with independent kitchen retailers, appliance specialists, and premium showroom operators. This is a hands-on business development role for someone who is confident opening doors, managing their own diary, and representing premium brands in a professional, credible way.
Key Responsibilities
- Identify and approach independent kitchen retailers, appliance specialists, premium showrooms, and relevant trade partners.
- Build a structured prospect pipeline from first contact through to meeting, trial, display commitment, first order, and repeat order.
- Secure in-store display space for Steel Cucine and Lofra Cookers products and support retailers in presenting the brands correctly.
- Develop strong working relationships with store owners, showroom managers, designers, and sales teams.
- Deliver product training so retail teams can confidently explain product features, positioning, and key selling points.
- Support dealers with pricing, quotations, product selection, availability queries, and general sales support.
- Work with internal teams on marketing activity, dealer communication, product launches, and sales campaigns.
- Track visits, opportunities, display wins, account progress, and sales performance through clear reporting.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Candidate Profile
- Proven experience in field sales, business development, or account management.
- Experience within kitchens, appliances, KBB, interiors, premium retail, or trade distribution would be highly desirable.
- A confident communicator who can build relationships with business owners and showroom sales teams.
- Self-motivated, organized, and comfortable working independently across a territory.
- Commercially aware, target-driven, and able to identify realistic growth opportunities.
- Professional presentation and the ability to represent premium brands appropriately.
- Comfortable with regular travel and face-to-face customer visits.
Key Performance Measures
- Quality customer visits completed, with clear outcomes recorded.
- New retail accounts opened and progressed.
- Showroom display opportunities secured for Steel Cucine and Lofra.
- Dealer training sessions delivered.
- Pipeline movement from prospect to active account.
- Repeat ordering and account development once retailers are established.
- Contribution to brand awareness and wholesale growth.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What Success Looks Like
- A credible, growing network of retail partners across the UK.
- Visible showroom presence for Steel and Lofra in the right dealer locations.
- Retail sales teams who understand and can confidently sell the products.
- A clear pipeline of future display wins and new account opportunities.
- Consistent growth in wholesale sales and repeat business.
Why this role?
This is an opportunity to play a key part in building Carvers Interiors as a serious premium appliance distribution business, with the scope to shape how Steel and Lofra are presented to the UK retail market.
Package & Benefits
- Competitive salary, dependent on experience.
- Commission or bonus structure linked to growth and performance.
- Car or car allowance to be discussed.
- Business expenses covered in line with company policy.
- Opportunity for the role to develop as the wholesale business grows.
Location
Anywhere, with UK-wide travel required
Role Type
Field-based sales/business development
Package
Competitive basic salary, commission/bonus, car or car allowance, and business expenses
How to Apply
Please send your CV and a short note outlining your relevant sales experience to us.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills