W Talent
Sales Leader
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Sales Leader, UK Beauty
Location: UK, home based with regular travel
Salary: Competitive, plus bonus and benefits
Confidential search
The opportunity
An established international beauty and cosmetics business with a growing UK presence is looking for a commercial leader to take its next phase of growth to the next level. This is a confidential search for someone who can hit the ground running with a network of retail buyers they already own.
The brands are accessible, mass market and popular with shoppers, positioned at entry to mid level price points. This is about volume, availability and fast moving retail, not prestige or luxury. You will be the face of the brands in the UK, using your relationships and drive to win new listings, extend distribution and grow sales with retailers.
What you will do
- Use your existing buyer relationships to secure new listings and expand distribution across UK retailers.
- Open new doors as a true business developer, pitching to buyers, winning new accounts and closing deals.
- Build a UK sales plan by customer, setting priorities, targets and timelines for revenue, margin and distribution.
- Lead pricing, terms and commercial negotiations with senior buyers, balancing profitability with competitive positioning.
- Agree joint business plans, range strategies and promotional calendars with key retail customers.
- Act as the UK representative of the brands at retailer meetings, trade events and industry networks.
- Keep close to category trends, competitor activity, pricing pressure and changing shopper behaviour in the mass beauty and personal care market.
- Make sure products and partners meet UK cosmetics regulation and retailer standards on safety, quality, ethics and sustainability.
- Feed market insight back to senior leadership and supply chain teams to shape the UK offer.
- Build and lead a sales team as the business grows.
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What you need
- A strong sales track record in mass market beauty, cosmetics or personal care.
- A pre-existing network of retail buyers and decision makers, with the ability to get meetings and listings quickly.
- Proven experience growing brands in accessible, price led or mid market retail, where volume, promotion and speed matter.
- Excellent negotiation and commercial skills, with confidence presenting at senior level.
- A self-starter who is comfortable working independently and doing the groundwork as well as setting strategy.
- An ambitious, positive and entrepreneurial mindset.
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This role is best suited to someone whose experience is in fast moving, accessible beauty and who enjoys the pace and commercial pressure that comes with it. It is not aimed at candidates whose background is solely in prestige or premium beauty.
What you will get
- The chance to lead and shape UK growth for an established international business.
- A high profile role with real autonomy and direct access to senior leadership.
- Competitive salary, bonus and benefits.
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