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Sales Manager
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About The Role
Sales Manager (Permanent, Full-Time) sought by a well-established engineering firm in Birtley, Gateshead. The successful candidate will receive a salary of £50,000 per annum, supported by a performance-related bonus, company car, and additional benefits. This role centres on owning the sales strategy, with a clear mandate to win new customers and penetrate fresh markets. Responsibilities include growing existing strategic accounts, developing major hydraulic and electro-hydraulic engineering opportunities, and boosting recurring service revenue. The post holder will build robust relationships with customers, OEMs, and suppliers, whilst establishing a disciplined sales pipeline. Improving forecasting accuracy and CRM usage is also key, ensuring the commercial function operates with precision and sustainable growth.
An excellent opportunity for an experienced Sales Manager to join a well-established company based in Birtley, Gateshead.
Job Type: Full-Time, Permanent.
Location: Gateshead.
Salary: £50,000 plus performance-related bonus, company car, and other benefits
About The Role:
The Sales Manager will take responsibility for developing and delivering the sales strategy, with a particular focus on:
- Winning new customers and developing new markets.
- Growing existing strategic accounts.
- Developing major hydraulic and electro-hydraulic engineering opportunities.
- Increasing recurring service and maintenance revenue.
- Building strong relationships with customers, OEMs, and suppliers.
- Establishing and managing a robust sales pipeline.
- Improving sales forecasting and CRM discipline.
- Protecting gross margin while delivering profitable growth.
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The successful candidate will be expected to be out in the marketplace, meeting customers, identifying opportunities, and personally driving new business.
Key Duties:
Sales & Business Development
- Develop and implement the annual sales plan with the Managing Director.
- Identify and target high-value customers and sectors.
- Generate new business through proactive prospecting, networking, referrals, and customer visits.
- Develop relationships with senior decision-makers, engineering teams, and procurement.
- Prepare, present, and negotiate commercial proposals.
- Convert opportunities into profitable orders.
Account Management
- Develop strategic account plans for key customers.
- Increase customer spend.
- Identify cross-selling and upselling opportunities across systems, connection, service, and components.
- Develop long-term customer relationships.
- Re-engage dormant customers and develop new contacts within existing accounts.
Pipeline & Commercial Management
- Build and maintain a qualified sales pipeline.
- Ensure every opportunity has a clear value, probability, forecast date, and next action.
- Maintain accurate CRM records.
- Provide reliable monthly sales forecasts.
- Monitor quotation conversion and lost business.
- Ensure sales activity is focused on opportunities with appropriate commercial and margin potential.
Market Development
- Develop focused sales strategies for priority markets including marine, subsea, renewable, defence, infrastructure, and industrial applications.
- Monitor competitors, market developments, and customer requirements.
- Develop relationships with OEMs, engineering companies, contractors, and end users.
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Internal Collaboration
- Work closely with engineering, service, and operations to develop appropriate customer solutions.
- Ensure technical feasibility, capacity, cost, and delivery requirements are understood before significant commitments are made.
- Represent the customer's interests internally while protecting the business commercial position.
Essential
The person:
- Proven track record in B2B sales and business development.
- Experience selling technical, engineered, or industrial products/services.
- Demonstrable success in winning new customers.
- Strong account-management and relationship-building skills.
- Commercially aware with good negotiation skills.
- Experience managing a sales pipeline and CRM system.
- Strong communication and presentation skills.
- Highly organised, proactive, and self-motivated.
- Comfortable working independently and taking ownership of results.
- Willingness to travel regularly to customers and prospects.
Advantageous
Experience in one or more of the following:
- Hydraulics / fluid power.
- Electro-hydraulics, mechanical, or industrial engineering.
- Marine, Subsea, Defence, Renewable, Oil & Gas.
- Industrial equipment.
- OEMs.
- Engineering services.
If you feel that you have the relative skills/attributes to fulfil this role, then please apply now!
The employer fully supports Equality in Employment. All employment is decided based on qualifications, merit, and business need.
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