Different Dog
Sales Manager
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Reports to: Head of Growth
Manages: Telesales Exec(s)
Location: Remote (UK-based)
Type: Full-time
Salary: Base + commission
Apply: careers@differentdog.com
About the role
We're building our telesales function from scratch, and we're looking for someone to build it with us. You'll help shape it, from how calls are run to the systems, scripts and coaching behind them. You'll need a good understanding of how sales works, and you'll have our support along the way.
It's a player-coach role, so you'll spend real time on the phone yourself while building what the team runs on. It suits someone commercially minded and hands-on, who's ready to step up and build something of their own.
About the brand
At Different Dog, we're on a mission to change dogs' lives with real food. We are a team of passionate dog lovers who believe that nutrition matters, and our recipes are built on proven science, with support from our in-house vet and nutritionist. Having seen behind the curtain of the processed pet food industry, we decided to do everything differently. We are a subscription-based B Corp™ delivering hand-cooked, healthy food to over 20,000 UK dogs; our nutritional rating and customer reviews speak for themselves.
What you'll do
- Sell, hands-on
- Spend real time on the phone selling, leading from the front
- Run early-lifecyle/onboarding calls after box one, helping new customers settle in
- Use your own calls as the main source of insight for what to build next
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Build the sales motion
- Shape the fundamentals: process, tooling, automation, scripts, reporting
- Bring strong opinions on the right CRM and workflow, then get it live
- Test and learn on pitch and objection handling: hypothesis, trial, measure, adjust
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Analyse and improve
- Dig into calls and transcripts, using AI tools where they help, to understand what makes a call convert and retain
- Build objection-handling frameworks grounded in real evidence
- Keep refining towards the conversation that converts and retains
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Hire, train and coach
- Manage the existing telesales exec(s) from day one, with real accountability
- Hire further telesales talent as the approach proves out
- Build training and a coaching rhythm, so good practice lives in the team
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Work well with others
- Stay closely connected with CRM, Customer Delight and Marketing
- Feed pitch and objection insight back into messaging and onboarding
What we're looking for
- Proven phone-based sales experience (telesales, SDR, AE or similar; tech sales backgrounds welcome), happy to be on calls regularly
- Strong grip on sales systems and the aptitude to apply it fast, even without a from-scratch build behind you
- Rigorous, evidence-led approach: test, measure, let results decide
- Motivated by targets and comfortable being measured on call activity, conversion and revenue
- Some experience coaching or leading others, or ready to take that step
- Comfortable working closely across teams, never in a silo
- Self-directed, outcome-focused, good judgement in a function still being shaped
- Nice to have: subscription/DTC sales experience, retention or onboarding call experience, familiarity with call-recording/QA tools (Gong, CallRail) or CRM setup (HubSpot, Close, Pipedrive).
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What working with us looks like
- Dynamic, ambitious and supportive working environment
- Annual leave: 25.5 days per year (pro-rated, incl. bank holidays), plus 1 day birthday leave
- Pension
- Health plan scheme
- Team discount on our fantastic products
- Team and company events
- Office dogs ❤️🐾
At Different Dog, we're an equal-opportunity employer. We embrace diversity in all forms and work hard to foster an inclusive environment that supports everyone to do their best work.
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