Travel Trade Recruitment
Sales Manager
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Are you a natural sales leader? Do you have experience within the Adventure Travel Industry? Based in Kent and looking to avoid the London commute? We have the role for you!
We are working with a Kent based Youth / Adventure Travel company, who are looking for an energetic, commercially minded Sales Manager to lead and develop their sales team. This is a hands-on role combining sales strategy, team leadership, customer experience, and commercial performance, with responsibility for improving conversion and helping more young people find the right travel experience.
You will use sales, customer, and pipeline data to understand performance, identify opportunities and concerns, and drive practical improvements. The ideal candidate will combine strong sales leadership and commercial judgement with a customer-focused approach and an understanding of the youth travel market.
The role:
- Lead, coach, and motivate the sales team to achieve revenue, booking, and conversion targets.
- Set clear KPIs, monitor performance, and implement improvements where needed.
- Forecast sales and bookings, taking account of seasonality and travel departure cycles.
- Build a positive, accountable, and high-performing sales culture.
- Develop and deliver the sales strategy in line with company growth objectives.
- Identify opportunities to improve conversion, booking value, repeat business, and referrals.
- Analyse sales and customer data to identify trends, opportunities, and concerns, turning insights into practical improvements.
- Work with senior leadership on pricing, promotions, product priorities, and new routes to market.
- Ensure customers receive knowledgeable, trustworthy, and engaging support from initial enquiry through to booking.
- Develop effective lead management, follow-up, and sales processes.
- Use customer feedback and sales data to identify and improve key points in the customer journey.
- Ensure the CRM provides accurate, useful information for managing the pipeline, forecasting, and decision-making.
- Recruit, train, and develop sales team members, building strong product, destination, and commercial knowledge.
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The person:
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- Proven experience managing a high-performing sales team.
- A strong track record of delivering against revenue and conversion targets.
- Experience in travel and tourism (ideally Adventure / Youth Travel).
- Strong coaching and people-management skills.
- Confidence using CRM systems, sales reporting, and performance data.
- Strong analytical skills and the ability to turn data into clear actions and improvements.
- Excellent communication and relationship-building skills.
- Experience improving sales processes and customer journeys.
- The ability to operate effectively during busy seasonal sales periods.
- A collaborative approach and willingness to work across departments.
The package:
- A salary of circa £40,000.
- Opportunity to increase earnings – commission / bonuses.
- Hybrid working.
Interested? Please click APPLY or contact joe@traveltraderecruitment.co.uk
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