Roadfill Limited
Sales Manager
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SALES MANAGER
Roadfill Limited | UK | Full-time | Field-based / Hybrid
Roadfill is looking for an experienced Sales Manager with a strong background in the UK asphalt, surfacing, aggregates or road-materials industry to join our team and drive the commercial growth of our innovative asphalt material.
This is a hands-on, target-driven sales role. We are looking for someone who already knows the UK market, understands how asphalt and road materials are bought and sold, has established industry relationships, and knows how to turn opportunities into customers, projects and tonnes sold.
IMPORTANT: Previous professional experience within the UK asphalt, surfacing, aggregates or road-materials sector is essential. Applicants without relevant UK industry experience will not be considered.
THE ROLE
You will take ownership of developing and growing Roadfill’s UK customer base, with a particular focus on surfacing contractors, infrastructure contractors and other buyers and users of asphalt materials.
Your responsibilities will include:
- Identifying and pursuing new customers, live projects and upcoming opportunities across the UK.
- Proactively generating new business and converting opportunities into confirmed orders.
- Building strong commercial relationships with surfacing contractors, infrastructure contractors and other key customers within the industry.
- Developing and managing a strong, measurable UK sales pipeline.
- Managing the sales process from initial introduction and opportunity identification through to commercial negotiation and secured order.
- Identifying upcoming projects where Roadfill’s material can be introduced and supplied.
- Developing key accounts and increasing repeat business and customer tonnage.
- Negotiating pricing and commercial terms within agreed parameters.
- Working closely with Roadfill’s technical and operational teams to provide customers with the information and support required to progress opportunities.
- Maintaining an active understanding of the UK asphalt and surfacing market, including upcoming projects, customer activity and competitor developments.
- Maintaining accurate sales forecasts and pipeline reporting.
- Delivering agreed tonnage, revenue and margin targets.
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WHAT WE’RE LOOKING FOR
This is not an entry-level sales position.
We are looking for an established sales professional who can demonstrate:
- At least 5 years’ relevant B2B sales experience, preferably within asphalt, surfacing, aggregates, road materials or a closely related sector.
- Previous professional experience within the UK asphalt, surfacing, aggregates or road-materials market.
- A proven track record of winning new customers and securing commercial projects in the UK.
- Experience working to and achieving volume, revenue and margin targets.
- Strong knowledge of the UK asphalt and surfacing market and how materials are procured and supplied.
- Existing relationships with UK surfacing contractors, infrastructure contractors, asphalt buyers and other relevant industry stakeholders would be a significant advantage.
- Strong commercial and negotiation skills.
- The ability to identify an opportunity and actively pursue it through to confirmed order.
- Confidence dealing with commercial teams, contractors, operational teams and senior decision-makers.
- The ability to work independently, manage a national sales pipeline and take ownership of results.
- A proactive, commercially driven approach and a genuine appetite for winning business and growing sales.
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HOW SUCCESS WILL BE MEASURED
This is fundamentally a sales role.
Customers won. Projects secured. Tonnes sold. Revenue generated. Margin achieved. Repeat business developed.
WHY ROADFILL?
Roadfill is an innovative UK company developing and supplying a new generation of materials for the asphalt industry, with a strong focus on sustainability, performance and the circular economy.
We are entering an important stage of commercial growth and are looking for an experienced industry salesperson who wants the opportunity to do more than manage an established territory.
You will have the opportunity to build a market, develop major customer relationships and play a direct role in Roadfill’s commercial growth across the UK.
For the right person, this is an opportunity to join an ambitious business at a significant point in its development and make a measurable impact on its success.
If you already know the UK asphalt and surfacing market, have a strong industry network and a proven ability to turn opportunities into orders and tonnage, we would like to hear from you.
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