Nextech Group Limited
Sales Manager
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Sales Manager – Premium Drinks
London | Field-Based | £40,000–£50,000 + Bonus
I’m working with an exciting, growing premium functional drinks brand that’s looking for an experienced B2B sales professional to help drive its next phase of growth.
This is a hands-on new business role for someone who loves being out in the market – meeting customers, opening doors, securing listings and turning new opportunities into long-term commercial relationships.
You’ll be responsible for growing the brand across on-trade, off-trade and retail, working with everyone from independent bars, restaurants and hotels through to retailers, wholesalers and larger groups.
What you’ll be doing
- Proactively identify and win new B2B accounts across London and beyond.
- Grow distribution across on-trade, off-trade and retail.
- Manage the full sales cycle from prospecting and pitching through to negotiation, listing and launch.
- Build relationships with buyers, owners and key decision-makers.
- Develop existing accounts through increased distribution, additional products and promotional opportunities.
- Deliver product presentations, tastings and activations.
- Attend relevant industry events, exhibitions and customer meetings.
- Use market insight and sales data to identify new commercial opportunities.
- Maintain an accurate pipeline, forecasts and CRM.
- Work closely with the wider team to help shape the B2B growth strategy.
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What we’re looking for
- You’ll ideally have 5+ years of B2B sales experience within drinks, FMCG, health & wellness, beauty, supplements or another consumer-facing industry.
- A proven track record of winning new business and opening accounts.
- Strong on-trade experience, ideally selling into bars, restaurants, hotels or hospitality groups.
- Exposure to off-trade, retail, grocery or specialist retail would be a big advantage.
- Confidence prospecting and approaching customers from scratch.
- Strong commercial understanding of pricing, margins, distribution and promotions.
- Excellent presentation, relationship-building and negotiation skills.
- A genuine interest in consumer trends, functional drinks and the growing alcohol-free market.
- A proactive, entrepreneurial approach – you’ll enjoy having autonomy and making things happen.
- Full UK driving licence.
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If you’re from a drinks/FMCG background, love winning new business and want the opportunity to help build a brand rather than simply inherit a portfolio, I’d love to hear from you
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