Mackinnon Bruce International
Sales Manager Europe - Water & Wastewater
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About the Company
About the Role
Sales Manager Europe -
Organizational Context
Job Family: Sales, After Sales & Proposal
Line Manager: EMEA Sales Director
No. direct reports: -
Internal Customers: Sales, Company Management, AFC, Product Management
External Customers: Existing or potential new customers, Professional Communities
Responsibilities
Main tasks and responsibilities
- Drive double-digit sales growth through market penetration and expansion strategies, with a hunter mentality and strong territory management.
- Execute an aggressive sales growth plan across the assigned region, focusing on Disinfection/Oxidation solutions for drinking water applications, in the UK.
- Manage both direct sales and channel partner relationships, including OEMs and distributors.
- Maintain a healthy funnel of opportunities via daily sales activities and generate monthly forecasts using CRM tools.
- Develop and qualify new leads and partners while expanding existing accounts.
- Build relationships with stakeholders at all levels who influence or make purchasing decisions.
- Understand competitive landscape and articulate the clients unique value proposition.
- Create actionable sales plans aligned with territory strategy and growth objectives.
- Collaborate with internal teams (Application Engineering, Aftermarket Sales, Product Management, Field Service) to deliver technical solutions.
- Provide market intelligence on regulatory changes, trends, and emerging opportunities.
- Train, coach, and lead channel partners to achieve regional targets.
- Share competitor and market insights with Product Managers and Sales Directors.
- Maintain urgency in closing deals while continuously developing new opportunities
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Qualifications
- University degree and 10+ years of sales experience in municipal and industrial water markets in Europe.
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Required Skills
- Proven leadership and motivational skills.
- Strong technical knowledge of disinfection and/or filtration technologies.
- Competitive, persistent, and results-driven with a passion for exceeding sales targets.
- Experience in water treatment sales and solution selling, with connections in municipal and/or industrial sectors.
- Ability to quickly learn products, processes, and purchasing drivers.
- High accountability and ownership of territory performance.
- Skilled in leading and motivating third-party channels.
- Excellent interpersonal, communication, and presentation skills.
- Proficiency in Microsoft Office, CRM systems, and digital sales tools.
- Analytical, self-motivated, organized, and disciplined.
- Willingness to travel up to 50% (ground and air).
- Strong negotiation and contract-closing capabilities.
- Effective time management and planning.
- Tenacious and resilient.
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