Sales Manager

Customer Relationship Management

• Develop long-term relationships with key customers and strategic accounts.
• Ensure exceptional levels of customer service throughout the sales process.
• Conduct regular customer visits and presentations to promote Electra’s products and services.
• Manage customer enquiries, quotations, tenders, and contract negotiations.

Sales Performance & Reporting

• Prepare and deliver accurate sales forecasts and reports.
• Monitor sales performance against targets and implement corrective actions where required.
• Maintain CRM records and ensure sales activities are accurately documented.
• Provide regular market intelligence and customer feedback to senior management.

Collaboration

• Work closely with Operations, Finance, Marketing, and After-Sales teams to ensure seamless customer delivery.
• Support the development of marketing campaigns, exhibitions, and industry events.
• Contribute to product development discussions by providing market and customer insights.

Key Performance Indicators (KPIs)

• Achievement of sales revenue and margin targets.
• New customer acquisition.
• Growth of existing customer accounts.
• Conversion rates from opportunities to sales.
• Accuracy of sales forecasting.
• Customer satisfaction and retention levels.
• Market share growth within target sectors.

Skills & Experience

Essential

• Proven experience in a sales management or senior business development role.
• Strong track record of delivering and exceeding sales targets.
• Excellent negotiation, presentation, and communication skills.
• Experience managing key accounts and complex sales cycles.
• Strong commercial awareness and financial understanding.
• Proficiency in CRM systems and Microsoft Office applications.
• Full UK driving licence.

Desirable

• Experience within commercial vehicles, automotive, transport, fleet management, engineering, or related industries.
• Knowledge of electric vehicle technology and the commercial EV market.
• Experience managing and developing sales teams.
• Understanding of public sector procurement and tender processes.
• Experience selling Ground Support Equipment (GSE), ideally to airports, airlines, ground handlers, or GSE fleet operators.

Personal Attributes

• Highly motivated and target driven.
• Strong leadership and people management skills.
• Professional, credible, and customer focused.
• Strategic thinker with excellent problem-solving abilities.
• Self-starter capable of working independently and as part of a team.
• Adaptable and resilient in a fast-paced environment.

What We Offer

• Competitive salary.
• Performance-related bonus scheme.
• Company vehicle or car allowance.
• Pension scheme.
• Life Assurance (4x salary)
• Birthday leave
• Virtual GP
• 1 paid day for volunteering
• Opportunities for professional development and career progression.
• The opportunity to play a key role in the growth of an innovative commercial vehicle business.