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Heera Diamonds

Sales Manager

Birmingham
Posted 1 day ago
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Company Description

Heera Diamonds, part of Heera Fine Jewellery, is a renowned jewellery brand based in Hatton Garden, London, known for finely crafted, elegant pieces. The company specializes in engagement rings, wedding bands, and classic jewellery designed for lasting style. Heera Diamonds offers both lab-grown and natural diamonds set in high-quality metals, appealing to a wide range of customer preferences. The team is dedicated to providing expert guidance and a personalized in-store experience for clients seeking exceptional craftsmanship and service.

Role Description

The Sales Manager role at Heera Diamonds is a full-time, on-site position based in Greater London. The Sales Manager will oversee daily showroom operations, lead and motivate the sales team, and ensure exceptional customer service standards are consistently met.

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Responsibilities

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  • Managing client consultations
  • Guiding customers through diamond and jewellery selections
  • Closing sales in line with company revenue goals
  • Setting sales targets
  • Analyzing performance
  • Implementing sales strategies
  • Coordinating promotional activities
  • Managing inventory levels
  • Maintaining product displays
  • Training team members on product knowledge and sales techniques
  • Collaborating with management on pricing, merchandising, and customer experience improvements

Qualifications

  • Proven experience in retail sales management, preferably in luxury goods or jewellery, with strong team leadership and coaching skills.
  • Strong customer relationship management abilities, including consultative selling, handling high-value transactions, and maintaining long-term client relationships.
  • Solid understanding of diamonds and precious metals, or willingness to quickly develop in-depth product knowledge (GIA or similar certification is a plus).
  • Competence in sales planning, target setting, performance tracking, and basic reporting using POS and CRM systems.
  • Excellent communication, negotiation, and interpersonal skills, with a professional and client-focused approach.
  • Ability to work on-site full time in Greater London, including weekends and peak retail periods as needed.
  • Attention to detail, strong organizational skills, and a commitment to maintaining high visual merchandising and showroom standards.
  • Relevant education in business, retail management, or a related field is beneficial but not mandatory; equivalent experience is valued.
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Skills

Retail Sales Management
Team Leadership
Customer Relationship Management
Consultative Selling
Diamond Knowledge
Sales Planning
Performance Tracking
POS Systems
CRM Systems
Negotiation
Visual Merchandising
Inventory Management

Location

Birmingham, England, United Kingdom

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