Certus Recruitment Group
Sales Manager
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Sales Manager – New Business
Berkshire | Hybrid – 3 days per week £70,000 Base + £45,000 Variable | £115,000 OTE
Certus Recruitment is working with an established and growing B2B SaaS/technology business looking for an experienced New Business Sales Manager to lead and develop an established sales team.
This is a hands-on leadership role for someone who understands how to build pipeline, improve conversion and develop salespeople.
The foundations are in place. Your role will be to bring greater consistency through stronger coaching, sharper pipeline management and disciplined sales execution.
The Role
- Lead, coach and develop a B2B new-business sales team
- Drive pipeline generation, conversion and revenue performance
- Coach salespeople on discovery, qualification, objection handling and closing
- Run effective 1:1s, pipeline reviews and forecasting
- Use call listening, live opportunities and data to improve sales capability
- Improve pipeline quality, qualification and opportunity progression
- Embed consistent sales methodology and best practice
- Use CRM and performance data to identify gaps and opportunities
- Support recruitment, onboarding and ongoing development
- Maintain high standards of accountability while developing a positive team culture
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This is a hands-on sales leadership role. You’ll understand the numbers, but you’ll also be close to the sales floor, coaching real calls and helping your team win new business.
You’ll ideally have:
- 5+ years' B2B sales experience, ideally within SaaS or technology
- Proven experience managing a New Business sales team
- A track record of improving pipeline, conversion and target attainment
- Strong coaching and people development skills
- Experience with structured sales methodologies and forecasting
- Confidence managing both high performers and underperformance
- Strong CRM and data-driven sales management capability
- The credibility to coach salespeople on live calls and opportunities
- Experience leading a hybrid sales team
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The Opportunity
Join an established technology business with an experienced commercial leadership team and take ownership of a high-potential new-business sales function.
Your focus will be straightforward: build a stronger sales team, create more quality pipeline and turn more opportunities into revenue.
£70,000 Base + £45,000 Variable | £115,000 OTE, plus a comprehensive benefits package and ongoing professional development.
If you're an experienced SaaS or technology sales leader who enjoys developing people and driving new-logo revenue, we'd like to hear from you.
Certus Recruitment Group has 25 years' experience connecting exceptional talent with technology businesses across the UK, Europe, North America and APAC.
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