AD Energy Recruitment
Sales Manager - Retail and Merchant Channel
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Sales Manager | Retail & Merchant Channel
Are you an ambitious sales professional who thrives on building strategic partnerships, unlocking new opportunities, and driving significant commercial growth?
We are seeking a highly motivated Sales Manager to lead the expansion of our business across the UK and Ireland retail, merchant, and distribution sectors. This is a high-impact role for someone who enjoys developing long-term customer relationships, influencing key decision-makers, and delivering outstanding sales results within a fast-growing and innovative market.
As the face of the business within your territory, you will be responsible for managing and growing relationships with major retail and trade partners, including national DIY chains, builders' merchants, electrical wholesalers, distributors, and e-commerce accounts. You will identify new routes to market, negotiate commercial agreements, create joint business plans, and develop sales strategies that drive revenue, profitability, and market share.
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Key Responsibilities
- Develop and execute a clear sales strategy to achieve ambitious growth targets.
- Build and manage relationships with major retail, merchant, and distribution customers.
- Identify and secure new business opportunities across key market sectors.
- Lead commercial negotiations, pricing discussions, annual agreements, and promotional campaigns.
- Collaborate with marketing, product, and operations teams to maximise customer success.
- Deliver accurate sales forecasts and market intelligence to support business planning.
- Represent the company at customer meetings, exhibitions, and industry events.
- Monitor competitor activity and market trends to identify new growth opportunities.
What We're Looking For
- Proven track record of success in retail, merchant, trade, or distribution channel sales.
- Experience managing large national accounts and developing strategic partnerships.
- Strong commercial acumen with excellent negotiation and influencing skills.
- A results-driven mindset with a passion for winning new business.
- Ability to work autonomously while contributing to a collaborative team environment.
- Excellent communication and stakeholder management skills.
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Why Join?
This is a unique opportunity to join a rapidly expanding organisation operating within one of the most exciting sectors in the market. You'll have the autonomy to shape your territory, the support to accelerate your career, and the chance to make a visible impact on a business with ambitious growth plans. If you're passionate about sales, relationship building, and delivering commercial success, we'd love to hear from you.
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