APP Group
Sales Manager- Tissue
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Asia Pulp & Paper (APP) Sales Manager Opportunity
Asia Pulp & Paper (APP), one of the world’s largest integrated paper groups, with over 100,000 employees delivering products to more than 150 countries, is seeking an experienced Sales Manager to lead and grow our Tissue Parent roll business across the UK.
This is a B2B independent contractor opportunity based in the UK. The successful candidate will operate as an independent contractor rather than as a direct employee of APP.
This is a high-impact senior commercial field role with no people management responsibility. We are looking for a true hunter- someone who is proactive in identifying and winning new customers, opening new markets, expanding market share, building strategic customer relationships, and driving volume growth across our tissue jumbo roll portfolio.
You will represent a global industry leader committed to sustainability, operational excellence, and continuous innovation.
Product Portfolio: Tissue Parent / Jumbo Rolls (B2B)
Location: UK | Remote / Field-Based
🚀 Key Responsibilities
- Sales Strategy: Develop and execute the sales strategy for UK to grow market share and business volume.
- New Business Development: Proactively identify, target, and win new customers and business opportunities across the UK and European market.
- Customer Relationships: Build and develop strong, long-term partnerships with tissue converters, distributors, brand owners, and other relevant customers.
- Market Development: Identify emerging opportunities, develop new accounts, and expand APP’s presence across established and developing market segments.
- Market Intelligence: Monitor market activity, customer needs, pricing dynamics, and market trends to identify opportunities and support commercial decision-making.
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✅ What You Bring
Experience: at least 5–7 years in commercial or sales experience within the tissue, paper, or FMCG sectors.
Tissue experience is highly valid, but not essential. We also welcome candidates from FMCG backgrounds with strong exposure to modern retail, private label, and distributor networks, particularly those who understand customer dynamics and are motivated to transition into a B2B commercial environment.
Industry Understanding:
- Strong understanding of retail dynamics and customer expectations
- Experience in B2B sales, or a strong willingness and ability to transition into B2B
- Familiarity with the Mexican market and commercial structure
- Understanding of customer, distributor, and channel dynamics
Skills & Mindset:
- Strong business development and hunting capabilities
- Excellent negotiation, communication, and relationship-building skills
- Commercially driven with a strong focus on results and volume growth
- Comfortable operating independently and managing a field-based commercial agenda
- Able to build relationships and influence stakeholders across an international organisation
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This is a remote, field-based individual contributor role requiring frequent travel across UK. The successful candidate should be comfortable working independently, managing their own priorities, developing a strong customer network, and spending significant time in the market with customers and prospects.
🌱 Sustainability & Why Join APP
Sustainability is at the heart of APP’s operations. Join us in delivering renewable, responsibly sourced, and high-performance paper solutions while contributing to our Sustainability Roadmap Vision 2030.
Learn more about our Sustainability Roadmap Vision 2030 and Forest Conservation Policy.
Watch our Regenesis Sustainability Program video to see how we are shaping a sustainable future.
Equal Opportunity
APP is an equal opportunity employer. We value diversity and inclusion and welcome applications from all qualified candidates, regardless of background.
Interested? If you are a results-driven commercial hunter with strong customer relationships, a passion for business development, and an interest in growing a B2B tissue business in Mexico, we would like to hear from you.
Candidates with tissue experience or strong FMCG/retail backgrounds who are interested in moving into B2B sales are encouraged to apply.
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