Morgan Ryder
Sales Manager
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Regional Sales Manager - Industrial Applications
£50,000 - £60,000 Basic + 30% Bonus + Hybrid Company Car + Home Based
Location: Home Based | Ideally North West, Yorkshire or along the M62 Corridor
Join a market-leading speciality chemicals distributor driving ambitious growth across the UK.
Our client is a highly respected, privately owned speciality chemical distributor with an outstanding reputation for technical expertise, customer service, and long-standing relationships with some of the world's leading chemical manufacturers.
Operating across the UK and Ireland, they supply specialist products into a diverse range of manufacturing industries and continue to enjoy significant growth through investment, innovation, and exceptional customer partnerships.
Due to continued expansion, they are now looking to appoint a Regional Sales Manager to develop and grow their Industrial Applications business.
The Opportunity
This is a genuine business development opportunity where you'll inherit an established customer portfolio whilst taking ownership of a strategically important market sector focused on:
- Lubricants
- Greases
- Metalworking Fluids
- Metal Contact Applications
With responsibility for approximately £2.5 million of existing business, you'll be tasked with developing new opportunities, strengthening existing relationships, and delivering continued double-digit growth.
This role offers genuine autonomy, the backing of an experienced technical team, and the opportunity to become a recognised specialist within your sector.
The Role
Reporting directly to the National Sales Manager, you'll be responsible for:
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- Managing an established portfolio of approximately 100-150 active buying accounts
- Developing relationships across a wider network of over 500 technical and commercial contacts
- Identifying and converting new business opportunities within manufacturing industries
- Delivering profitable sales growth through solution-based selling
- Providing both commercial and technical support to customers
- Managing complex sales projects with development cycles typically lasting between 6 and 12 months
- Maintaining accurate CRM records and opportunity pipelines
- Representing the business at customer meetings, trade events, and industry exhibitions
- Working collaboratively with technical specialists, customer service teams, and international manufacturing partners
About You
We're looking for an ambitious, commercially focused sales professional who combines technical understanding with the ability to develop long-term customer relationships.
You'll ideally possess experience within one or more of the following:
- Lubricants
- Greases
- Metalworking Fluids
- Speciality Chemicals
- Chemical Distribution
You'll also demonstrate:
- Proven B2B sales success within technical manufacturing markets
- Strong business development and account growth experience
- Excellent commercial awareness
- The ability to communicate confidently with technical, purchasing, and senior management teams
- A consultative, solution-led sales approach
- High levels of energy, resilience, and self-motivation
- Strong relationship-building and networking skills
- Experience managing long technical sales cycles
A STEM qualification would be advantageous, although candidates with significant relevant industry experience are equally encouraged to apply.
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Territory
The customer base is predominantly located across the M62 Corridor, making candidates based around:
- Manchester
- Liverpool
- West Yorkshire
- Lancashire
- Cheshire
particularly well placed, although applications from elsewhere in the UK are welcomed.
This is a home-based position with regular customer visits and occasional travel to Head Office.
Why Apply?
This is an opportunity to join an organisation that genuinely values technical expertise, entrepreneurial thinking, and customer relationships.
Unlike larger corporate organisations, decisions are made quickly, ideas are encouraged, and high performers are trusted to make a real commercial impact.
The business enjoys exceptionally high levels of repeat customer business, reflecting the quality of both its products and customer relationships.
If you enjoy consultative selling, solving technical challenges, and developing long-term partnerships rather than transactional sales, this role offers an excellent platform for career development.
Package
- £50,000 - £60,000 Basic Salary
- Up to 30% Annual Bonus (KPI Based)
- Hybrid Company Car
- 25 Days Holiday
- Employer Pension Contribution
- Death in Service
- Home-Based Working
- Genuine Long-Term Career Development
If you're an experienced technical sales professional looking to join a highly regarded speciality chemicals business with ambitious growth plans, we'd be delighted to hear from you.
Apply today for a confidential discussion.
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