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Role overview:
GovNet is looking for a Sponsorship Sales Manager to join our growing Technology portfolio. This is an exciting opportunity to play a key role in launching and scaling sponsorship revenue across our events, starting with the Counter Fraud Conference, then expanding into the DigiGov Exhibition and future new events.
You'll identify and win new sponsors through proactive outbound sales, whilst growing existing accounts through strategic account management. Working closely with the Head of Sales and wider event teams, you'll help develop commercial partnerships with some of the UK's leading technology providers serving the public sector.
This role is ideal for an ambitious, commercially driven salesperson who thrives on winning new business, building long-term client relationships and helping shape the commercial success of market-leading events.
About Us:
At GovNet, we take pride in creating vibrant communities through events, exhibitions, conferences, and training courses that serve diverse industries, ranging from education to healthcare to emerging technologies. We are passionate about understanding and addressing the evolving challenges faced by these communities and strive to deliver impactful solutions. With a proven track record across various markets, we are dedicated to enhancing the sectors we serve.
Duties include:
- Selling sponsorship packages across GovNet's Technology portfolio, beginning with Counter Fraud and expanding into DigiGov and future launches.
- Winning new business through self-generated prospecting, networking and outbound sales activity.
- Managing and developing an existing portfolio of sponsor accounts, identifying opportunities to increase spend and long-term partnerships.
- Building relationships with senior decision makers across technology vendors, consultancies and solution providers.
- Creating tailored sponsorship proposals that align with client objectives.
- Negotiating commercial agreements and closing high-value sponsorship deals.
- Maintaining a healthy sales pipeline and accurate revenue forecasts through our CRM.
- Working collaboratively with Content, Marketing and Event Operations to deliver successful sponsorship campaigns.
- Keeping up to date with developments across public sector technology and identifying new commercial opportunities.
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Essential skills and requirements:
- Proven ability to win new business through self-generated prospecting and outbound sales.
- Experience growing and managing existing customer accounts, identifying expansion opportunities and increasing revenue.
- A track record of selling B2B or B2G solutions.
- Experience managing a full sales cycle from prospecting through to negotiation and close.
- Excellent communication, presentation and negotiation skills.
- Strong commercial awareness and the ability to identify customer needs.
- A results-driven mindset with a passion for exceeding targets.
- Excellent organisation and pipeline management skills.
- Experience using CRM systems to manage opportunities and forecasts.
Desirable skills:
- Experience selling sponsorship, exhibitions, conferences or events.
- Experience selling into the UK public sector technology market.
- Knowledge of government digital transformation, cyber security, AI, data or counter fraud markets.


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What We Offer
- Competitive salary and uncapped commission scheme.
- Flexible, hybrid working (work from home 3 days a week).
- Summer and EOY Parties, and team socials.
- Work from abroad for up to 2 months a year.
- 25 days holiday (increasing 1 day per year to a max of 30 days).
- Up to 3 days off for your birthday, wedding or moving house.
- Westfield Health Cash Plan and lifestyle discounts.
- Summer half-day Fridays.
- Dedicated time for your learning and development.
- 37.5-hour week.
- Tech scheme & cycle-to-work scheme.
- Workplace Nursery Scheme.
- Group Life Assurance.
- Employee Assistance Programme.
- Pension Scheme.
Interview process:
- 🧑💻 1st stage Teams interview
- 👥 2nd stage in-person interview
Our Values:
- 🙌 Back Your Team: We support one another, building strong, collaborative relationships.
- 💫 Immersed in the Market: We stay deeply engaged with the industries we serve, ensuring we deliver tailored solutions.
- 🎇 Fearless Accountability: We take responsibility for our actions, embrace challenges, and continuously seek growth through feedback.
- 🤸♀️ Always Agile: We remain adaptable, ready to evolve with the ever-changing landscape of our business.
Diversity, Equality and Inclusion
We welcome applications from all individuals regardless of age, disability, gender, race, religion, sexual orientation, or any other characteristic protected under UK law.
If you require any adjustments during the application process, please let us know, and we will be happy to try and accommodate your needs.
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