Osborne Recruitment UK
Sales Manager UK North - BT51567
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Sales Manager, UK North
About the Role
We are seeking an ambitious and results-driven Sales Manager for our client to lead business growth across the North of the UK. This field-based role is responsible for developing strong customer relationships, identifying new business opportunities, and driving sales performance within a designated territory.
The successful candidate will be passionate about building long-term partnerships, delivering exceptional customer service, and achieving ambitious sales targets. You will work closely with veterinary practices, clinical teams, and key decision-makers while acting as a trusted advisor and representative of the business.
This is an exciting opportunity for a commercially focused sales professional who thrives in a customer-facing environment and enjoys developing both new and existing accounts.
Key Responsibilities
Sales & Business Development
- Develop and implement effective territory plans to maximise sales growth and market penetration.
- Achieve and exceed individual sales targets and key performance objectives.
- Build and maintain strong, long-term relationships with customers and key stakeholders.
- Identify, qualify, and convert new business opportunities within the assigned territory.
- Conduct regular customer visits and maintain structured call cycles to ensure effective territory coverage.
- Consistently generate new appointments and prospecting activity to support pipeline growth.
- Research target accounts and proactively follow up on sales leads and opportunities.
- Produce accurate quotations and sales orders using company systems.
- Maintain and expand the customer database, ensuring all information is accurately recorded.
- Provide regular sales forecasts, activity reports, and market feedback to management.
- Attend sales meetings, training programmes, and industry events to remain informed of market developments.
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Product Training & Customer Support
- Deliver high-quality product demonstrations and training to veterinary surgeons, nurses, and clinical teams.
- Support customers in achieving the best outcomes through effective use of equipment and products.
- Assist in the organisation and delivery of wet lab training sessions and educational events within the territory.
- Act as a trusted partner, providing ongoing support and guidance to customers.
Industry Representation
- Represent the company professionally at local, national, and international conferences, exhibitions, and trade shows.
- Promote the company's products, services, and reputation within the veterinary sector.
- Develop and maintain a strong understanding of market trends, competitors, and customer needs.
What We're Looking For
Skills & Experience
- Proven experience in a field-based sales or business development role.
- Strong track record of achieving and exceeding sales targets.
- Excellent relationship-building, networking, and account management skills.
- Confident presenter with the ability to deliver product training and demonstrations.
- Strong negotiation, influencing, and communication skills.
- Ability to work independently while effectively managing a sales territory.
- Proficiency with CRM systems and sales reporting tools.
- Strong organisational and time management skills.
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Personal Attributes
- Self-motivated and results-oriented.
- Commercially aware with a customer-focused mindset.
- Professional, resilient, and adaptable.
- Proactive in identifying opportunities and solving problems.
- Collaborative team player committed to continuous improvement.
Health & Safety Responsibilities
All employees are expected to contribute to a safe working environment by:
- Taking reasonable care of their own health and safety and that of others.
- Complying with all company health and safety policies and procedures.
- Using personal protective equipment where required.
- Reporting hazards, incidents, defects, or unsafe practices promptly.
- Participating in relevant health and safety training.
- Acting responsibly and professionally at all times while representing the company.
Additional Information
The successful candidate will be expected to act in the best interests of the company, uphold its values, and comply with all policies and procedures.
The position may also involve undertaking additional reasonable duties, consistent with the nature and level of the role, as required by management.
This role offers the opportunity to join a growing organisation where you can make a genuine impact on business performance, build meaningful customer relationships, and develop your career within a dynamic and supportive sales environment.
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