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Role Overview
Job Title: Sales Manager
Department: Customer Experience
Reports to: Commercial Director
Direct Reports: Trade Account Executives
The Sales Manager is responsible for the overall performance, growth, and strategic development of the Trade channel. This role leads, coaches, and develops the Trade Account Executive team, drives revenue growth across the trade base, and ensures a best-in-class experience for trade customers.
The Sales Manager plays a critical role in shaping trade strategy, translating commercial objectives into actionable plans, and ensuring consistent execution across the team.
Our Company
At Blinds2Go, our people are our stars. We believe our team will help us on our journey to realize our dream in becoming the fastest growing, most loved, and most efficient window coverings company in the world.
- T - Transparency: We lead by example and inspire others to achieve excellence in the right way.
- E - Entrepreneurship: We focus on what matters with a sense of urgency, we quickly adapt and constantly innovate to meet customer needs.
- A - Accountability: We take ownership and are responsible for our actions and decisions.
- M - Meritocracy: We set challenging but realistic targets and deliver results in a passionate way. Integrity and hard work are at the core of our culture - we go the extra mile.
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Role & Responsibilities
Trade Strategy & Growth
- Own and deliver the trade sales strategy, aligned to wider commercial objectives.
- Identify opportunities to grow revenue, margin, and market share within the trade channel.
- Develop initiatives to expand the trade customer base and increase account lifetime value.
- Monitor competitor activity and market trends to inform pricing, propositions, and promotions.
Team Leadership & Development
- Lead, coach, and motivate the Trade Account Executive team to deliver high performance.
- Set clear objectives, KPIs, and expectations, ensuring accountability at all levels.
- Support onboarding, training, and ongoing development of team members.
- Conduct regular performance reviews, feedback sessions, and development planning.
Customer & Account Management Oversight
- Oversee management of key and high-value trade accounts.
- Support escalations and complex negotiations with trade customers where required.
- Ensure a consistent, high-quality customer experience across all trade touchpoints.
- Build long-term, strategic relationships with key partners and accounts.
Performance Management & Reporting
- Track trade sales performance against targets and KPIs.
- Analyze data and performance trends to identify risks and opportunities.
- Provide regular reporting and insight to senior stakeholders.
- Drive continuous improvement across processes, systems, and ways of working.
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Cross-Functional Collaboration
- Work closely with Sales, Customer Experience, Marketing, Operations, and Finance.
- Support the development of trade propositions, pricing structures, and campaigns.
- Act as the voice of the trade customer internally.
Person Profile
Skills
- Leadership & Coaching: Proven ability to lead, motivate, and develop high-performing sales teams.
- Commercial Acumen: Strong understanding of sales performance, margin, pricing, and growth levers.
- Strategic Thinking: Ability to translate strategy into clear actions and results.
- Stakeholder Management: Confident influencing across teams and at senior levels.
- Customer Focus: Deep commitment to delivering excellent customer outcomes.
- Analytical Skills: Comfortable using data to drive decisions and performance improvements.
Experience
- Proven experience in a sales or trade/commercial leadership role.
- Experience managing and developing sales or account management teams.
- Experience within Ecommerce, Retail, or Trade environments.
- Experience owning sales targets, forecasting, and performance reporting.
Think you're the right fit? We'd love to hear from you.
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