Appello & Careline365
Sales Manager
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SALES MANAGER
Drive performance, inspire your team and play a key role in delivering growth by leading a high-performing sales function within Careline365.
Hours: 37.5 hours per week
Shift pattern: 5 days per week across Monday to Sunday, between 8:00 and 20:00, but you'll be working largely core hours.
Salary: Up to Ā£45,000 pa dependant on experience, plus up to Ā£6,000 pa OTE.
Location: Norwich - Hybrid (3 days in office pw)
Start Date: August/September 2026
Perks:
- 248 hours holiday per year, including bank holidays
- Private Medical Insurance - Individual Cover
- We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
- 24/7 employee assistance programme with an easily accessible app!
- Family and friendsā discounts on our services & products
- Pension Scheme, up to 3% Company matched
- Free on-site parking
About You
We are looking for an experienced, commercially minded, and inspirational Sales Department Manager to lead and develop multiple sales functions across Careline365.
This is a senior leadership role with responsibility for up to five direct reports and overall accountability for the performance, development, and strategic direction of our Inbound Sales, Outbound Sales, Retention, Business Development, and Customer Value Management teams.
You will be responsible for translating business objectives into clear operational plans, creating and executing sales strategies that drive sustainable growth, and ensuring every team is aligned to the wider organizational vision. Whilst this role offers significant autonomy, success will depend on balancing independent strategic thinking with the ability to operate within the company's agreed direction, priorities, and values.
As a visible leader, you will inspire high performance through effective coaching, strong stakeholder management, and a relentless focus on customer outcomes, commercial performance, and continuous improvement.
This opportunity would suit an experienced sales leader who thrives in a fast-paced environment, excels at managing managers, and is comfortable influencing at both operational and strategic levels.
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You'll bring:
- Strong leadership presence with the ability to inspire, challenge, and develop leaders
- Proven experience managing multiple teams through direct reports
- Excellent commercial awareness and strategic thinking capability
- The ability to create, communicate, and execute clear business plans
- Strong decision-making skills and confidence working independently
- A data-led approach to performance management and problem solving
- Exceptional stakeholder management and communication skills
- Resilience, accountability, and a results-focused mindset
- Experience leading change and driving performance improvement
- The ability to work autonomously whilst ensuring alignment to wider business strategy and objectives
- A collaborative leadership style focused on achieving business goals through others
The Role
As Sales Department Manager, you will provide strategic and operational leadership across multiple revenue-generating functions, including Inbound Sales, Outbound Sales, Retention, Business Development, and Customer Value Management.
Key responsibilities include:
- Developing and delivering departmental sales strategies aligned to company objectives
- Leading, coaching, and developing a team of Team Managers and departmental leaders
- Creating a high-performance culture focused on results, accountability, and customer experience
- Driving revenue growth, customer acquisition, retention performance, and customer lifetime value
- Owning departmental forecasting, budgeting, and performance reporting
- Identifying opportunities for commercial growth through market, customer, and competitor insights
- Ensuring effective succession planning, talent development, and recruitment across the department
- Working cross-functionally to ensure sales activity supports wider business objectives
- Using data and management information to drive decision-making and operational improvements
- Establishing clear performance frameworks, objectives, and governance across all teams
- Leading transformational change and embedding new ways of working
- Presenting performance updates, recommendations, and business cases to senior leadership
- Ensuring all teams remain aligned to the company's strategic priorities and direction
- Taking ownership of departmental performance while proactively identifying risks and opportunities
- Operating with a high degree of autonomy whilst working within agreed business frameworks and objectives
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What We Are Looking For
Essential
- Significant experience in a sales leadership role
- Experience managing managers and leading multiple teams simultaneously
- Proven track record of developing and executing successful sales strategies
- Strong commercial acumen and financial awareness
- Demonstrable experience driving performance improvement in a target-driven environment
- Experience operating within a contact centre, direct-to-consumer, or telesales environment
- Excellent leadership, communication, and stakeholder management skills
- Strong analytical skills with the ability to interpret data and make informed decisions
- Ability to work independently, make decisions, and take ownership of business outcomes
- Experience developing leaders and building high-performing management teams
- Ability to align operational delivery with wider company strategy and objectives
Desirable
- Experience leading Inbound Sales, Outbound Sales, Retention, or Customer Value functions
- Experience within subscription, healthcare, telecare, or regulated service environments
- Experience using Salesforce or similar CRM platforms
- Advanced Excel and reporting skills
- Experience leading large-scale business change or transformation programmes
Ready to Apply ā
If you are interested in this role, please upload your CV and answer a few questions about yourself so we can get to know you!
Other Information
This is an exciting time at Careline365 - we are a company on the move, and now is a perfect time to join our team. Youāll gain exceptional career opportunities and be part of a company that continues to expand.
We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age, or disability.
If you require assistance to participate in the recruitment process, for example, due to disability, please contact the Talent Team on 01425 626337.
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