Sales & Marketing Administrator

Location: Central Europe
Employment: Full-time, permanent
Reporting to: Sales & Marketing Director
Package: Competitive salary and benefits

Position Overview

The Sales & Marketing Administrator plays a central role in the day-to-day operation of the commercial function, supporting Sales and Marketing while ensuring that commercial data, reporting, systems, campaigns and processes are accurate, organised and effectively managed.

Responsibilities

The primary responsibilities of the Sales & Marketing Administrator include:

• Sales forecasting and commercial reporting: Maintain the rolling sales forecast, consolidating recurring revenue, validated opportunities and weighted pipeline into a single accurate view. Track MRR/ARR against monthly and annual targets, monitor pipeline coverage, conversion, deal ageing and win/loss performance, and highlight risks or variances early.
• Management reporting and commercial analysis: Prepare monthly and quarterly commercial reporting for management and Board reviews, reconciling figures across CRM, forecasting models and Finance and investigating discrepancies. Support commercial modelling relating to pricing, tiering, discounting, renewals and individual deal scenarios.
• CRM ownership and data quality: Act as day-to-day administrator of Microsoft Dynamics 365, maintaining users, fields, pipeline stages, views, dashboards and reports. Maintain accurate account, contact, opportunity and partner data through cleansing, imports, deduplication, enrichment and segmentation, and support users to ensure consistent CRM usage and reliable reporting.
• Sales administration and enablement: Prepare and maintain proposals, quotations, price books, tender responses and sales collateral, ensuring materials are accurate, current, on-brand and version-controlled for internal teams and channel partners.
• Sales coordination and follow-up: Coordinate prospect, customer, partner and internal commercial meetings, including scheduling, agendas, meeting briefs, presentations and supporting materials. Capture minutes and actions where required and ensure timely, professional follow-up.
• Prospecting and lead management: Build, maintain and segment target prospect and account lists aligned to ideal customer profiles using LinkedIn Sales Navigator and other prospecting/data tools. Support targeted outbound activity and qualify inbound and outbound leads before handover to Sales.
• Content creation and digital marketing: Create, design, edit and publish marketing content across all relevant channels, including social media posts and graphics, email, newsletters, website content, blogs/articles, short-form videos.
• Campaign execution and marketing operations: Plan and deliver campaigns end-to-end across email, LinkedIn/social media, digital, partner channels and manage day-to-day company social media activity.
• International partner marketing: Coordinate multi-language campaigns and content across English, French and German and support partner and technology co-marketing, including joint campaigns, announcements, webinars, co-branded assets, content and messaging.
• Events and marketing planning: Coordinate trade shows and events from planning through execution and follow-up.
• Marketing performance and pipeline contribution: Track and report performance across campaigns, email, social, digital and events, including engagement, leads generated, opportunities created and influenced pipeline/revenue, using results to improve future activity.
• Sales and marketing alignment: Act as a central coordination point between Sales and Marketing, ensuring activity supports commercial priorities and feeding customer, prospect, partner and market insight into campaigns, content, messaging and positioning.