Nexfeld
Sales & Marketing Director
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Job Summary
Intelliscape is looking for a commercially driven Sales & Marketing Director to lead our next phase of growth, strengthen our market position and help shape the future direction of the business.
Intelliscape, formerly the Intelligent Transport Systems Division of SEA, joined Modaxo in 2025.
Modaxo is a global organisation bringing together businesses that collectively focus on advancing new technologies and innovations for people transportation. With more than 40 companies representing over 30 brands, Modaxo comprises over 3,300 people, operating from almost 40 countries around the world.
The team brings decades of experience in traffic enforcement, free-flow charging technology and logistics management, with a strong track record of working collaboratively with public and private sector organisations across the UK and in the USA. Today, Intelliscape continues to evolve its product suite while benefiting from the focus and investment of a global group dedicated to people transportation.
Intelliscape harnesses the latest technologies to deliver intelligent transport systems that enable transport authorities and infrastructure owners to improve safety, reduce air pollution, and enhance transport efficiency. Providing support throughout the entire lifecycle from design to in-service support, Intelliscape is a trusted partner with a track record in helping customers meet their transport objectives.
Intelliscape believes in building trust through reliable systems, responsive support, and technology that adapts to the changing needs of communities.
The Sales & Marketing Director is a senior leadership role. Reporting to the Managing Director, it is responsible for developing and delivering Intelliscape’s sales and marketing strategies, achieving order intake and growth objectives, strengthening market position and ensuring that the company’s value proposition is clearly understood by customers, partners and other stakeholders.
The role leads the Sales & Marketing function across business development, customer account management, strategic partnerships, proposals, marketing, events, market intelligence and sales operations. It is accountable for building and converting a high-quality pipeline, improving forecast accuracy, supporting profitable growth, and ensuring that sales and marketing activity is closely aligned with product strategy, delivery capability and customer needs.
Job Description
Role Purpose
A key aspect of the role is to translate Intelliscape’s technical capability into compelling commercial propositions. This includes positioning Roadflow products and services effectively, shaping bids and direct award opportunities, developing repeatable routes to market, and ensuring that customer insight, competitor intelligence and market trends inform both commercial strategy and product development.
The role is also an important leadership position within Intelliscape. The postholder will contribute to company strategy, support cross-functional decision-making, lead and coach the Sales & Marketing team, and act as a visible ambassador for Intelliscape with customers, partners, industry bodies and the wider Modaxo group.
Responsibilities
Commercial Strategy & Growth
- Develop and deliver Intelliscape's Sales & Marketing strategy, ensuring alignment with the company's strategic objectives, business plan and growth ambitions.
- Take overall accountability for Sales & Marketing order intake, pipeline development, forecast accuracy and profitable revenue growth.
- Build, maintain and convert a qualified pipeline of new business, existing customer growth, framework opportunities, direct awards, strategic partnerships and competitive tenders.
- Establish a disciplined sales operating rhythm, including opportunity qualification, pipeline reviews, forecasting, risk management and performance reporting.
- Apply consultative, value-based selling principles to understand customer needs and align Intelliscape solutions with customer outcomes, strategic priorities and return on investment expectations.
- Identify emerging market trends, competitive threats, customer requirements and growth opportunities, ensuring that commercial strategy evolves to reflect changing market conditions.
- Lead the commercial strategy for major opportunities, including bid positioning, win themes, pricing strategy, commercial negotiations and executive engagement.
- Work closely with Finance, Delivery and Product teams to ensure that sales forecasts, business opportunities and growth plans are realistic, achievable and aligned to operational capability.
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Marketing & Market Positioning
- Lead the development and delivery of Intelliscape's marketing strategy, ensuring that all activity supports business growth, customer engagement and revenue generation.
- Define and communicate compelling value propositions for Intelliscape's products and services, translating technical capability into clear customer benefits and business outcomes.
- Oversee the creation, maintenance and continual improvement of marketing, sales and bid collateral, including case studies, product literature, website content, presentations and customer communications.
- Ensure a consistent and professional external brand presence across all customer touchpoints, marketing channels, events and industry engagement activities.
- Develop campaigns, events, thought leadership and digital marketing initiatives that strengthen market awareness, generate demand and support pipeline growth.
- Monitor and evaluate marketing effectiveness using appropriate performance measures, ensuring continuous improvement and demonstrable commercial impact.
- Work closely with Product, Delivery and subject matter experts to ensure that market insight, customer feedback and competitor intelligence inform future product and service development.
Customer & Partner Relationships
- Build and maintain senior-level relationships with customers, strategic partners, framework operators, industry bodies and other key stakeholders.
- Act as an executive sponsor for key customer accounts, ensuring high levels of customer satisfaction, retention and long-term account growth.
- Lead key account and partnership planning to create sustainable, long-term commercial opportunities and strengthen Intelliscape's market position.
- Identify, establish and manage strategic partnerships that expand market reach, increase opportunity generation and create new routes to market.
- Maintain visibility of customer programmes, upcoming procurement opportunities, contract renewals and market developments to maximise future growth opportunities.
- Represent Intelliscape professionally at customer meetings, user groups, conferences, exhibitions and industry forums, acting as a visible ambassador for the business.
- Ensure customer and market intelligence is captured, shared and used effectively across the organisation to support strategic decision-making and continuous improvement.
Leadership & Governance
- Provide strategic leadership for the Sales & Marketing function, creating a high-performance culture focused on accountability, collaboration, continuous improvement and achievement of business objectives.
- Lead, coach and develop the Sales & Marketing team, setting clear objectives, performance expectations and development plans.
- Ensure effective use of CRM, pipeline management and reporting systems, maintaining high standards of data quality, governance and commercial visibility.
- Establish appropriate performance measures and management information to monitor sales effectiveness, marketing performance, pipeline health and forecast accuracy.
- Own Sales & Marketing budgets and investment decisions, ensuring resources are allocated effectively and deliver maximum return on investment and alignment with business priorities.
- As a member of the Senior Leadership Team, contribute to strategic decision-making, business planning, risk management, organisational development, culture and long-term business performance.
- Ensure Sales & Marketing activity complies with all relevant legal, contractual, regulatory and company governance requirements.
- Represent Intelliscape within relevant Modaxo commercial, leadership and strategic forums, ensuring effective communication, alignment and collaboration across the group.
- Undertake any other duties reasonably required to support the successful operation and growth of the business.
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Person Specification
Education, Qualifications & Experience
Essential
- Significant senior sales, business development or commercial leadership experience, with a proven track record of delivering sustainable business growth and profitable commercial outcomes.
- Experience leading and developing high-performing commercial, sales and/or marketing teams.
- Demonstrable success in developing and executing commercial strategies, including pipeline management, forecasting and achievement of growth targets.
- Strong experience of consultative, value-based selling, including the development of persuasive business cases, commercial propositions and customer-focused solutions.
- Experience of building and maintaining executive-level relationships with customers, partners and other key stakeholders.
- Experience of leading or contributing to major bids, tenders, framework opportunities or complex commercial negotiations.
- Excellent communication, influencing and stakeholder management skills, with the ability to represent an organisation credibly at senior levels.
- Experience within Intelligent Transport Systems (ITS), parking, transport technology, highways, traffic management or related technology sectors.
Desirable
- Experience of working with UK public-sector customers and a good understanding of public procurement processes.
- Experience of developing strategic partnerships, partner-led routes to market or indirect sales channels.
- Experience of working within a group, portfolio company or multi-business environment.
Personal Characteristics
- Strategic Thinker - Able to balance immediate commercial priorities with long-term business objectives, using market insight, customer feedback and industry trends to shape sustainable growth and future direction.
- Commercially Astute - Demonstrates strong commercial judgement, with a clear understanding of how sales, marketing, product strategy, delivery, financial performance and risk management combine to create profitable and sustainable growth.
- Influential Leader - Builds trust and credibility at all levels, bringing people together around a common vision, aligning diverse perspectives and creating commitment to shared objectives.
- Executive Presence - Communicates with confidence, professionalism and authenticity. Represents Intelliscape effectively with customers, partners, industry bodies, Modaxo stakeholders and colleagues, acting as a credible ambassador for the business.
- Decisive & Accountable - Makes sound, evidence-based decisions, takes ownership of outcomes and holds self and others accountable for delivering commitments, even in complex or uncertain situations.
- Integrity & Professionalism - Demonstrates the highest standards of honesty, professionalism and ethical conduct, consistently acting in a manner that protects and enhances the reputation of Intelliscape and its stakeholders.
Benefits
We’re always looking for talented, flexible, and creative people to bring their best to Intelliscape. In return we offer generous rewards, a fantastic work/life balance, and excellent career and training opportunities for everyone who joins.
- Competitive salary c. £75,000 pa
- £5,000 car allowance pa
- Sales incentive scheme 30% of salary at 100% achievement, capped at 60%
- 25 days annual leave plus bank holidays
- Additional opportunity to buy / sell 1 week’s leave
- Ability to accrue flexi time – up to 16 hours per month and use as flexi holiday the following month
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