Kara Healthcare
Sales & Marketing Director
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Why Join Kara Healthcare?
At Kara Healthcare, everything we do is focused on improving the lives of our residents. As Sales & Marketing Director, you will lead the organisation's commercial strategy, driving sustainable revenue growth, maximising occupancy, strengthening our brand presence, and supporting our ambitious growth plans across our care home portfolio.
This is a rare opportunity to join a growing care provider and play a pivotal role in shaping the future direction of the business. As a member of the Senior Leadership Team, you will influence strategic decision-making, develop market-leading sales and marketing initiatives, and help expand access to high-quality residential, nursing, dementia, and respite care services.
If you are an experienced commercial leader with a strong understanding of adult social care and a proven track record of delivering business growth, occupancy performance, and strategic partnerships, we'd love to hear from you.
Follow our CEO Nitesh Somani or Kara Healthcare LinkedIn to find out more about us.
Key Responsibilities
Strategic Leadership & Commercial Growth
- Develop and implement a company-wide commercial, sales, and marketing strategy aligned to Kara Healthcare's growth ambitions.
- Lead sustainable occupancy and revenue growth across the care home portfolio.
- Identify new business opportunities, partnerships, and market expansion initiatives.
- Monitor market trends, competitor activity, and industry developments to inform strategic business decisions.
- Support the organisation's growth strategy, including acquisitions, new home openings, and service development opportunities.
- Contribute to corporate planning as a key member of the Senior Leadership Team.
Occupancy & Business Development
- Develop and deliver occupancy strategies that maximise enquiry generation, conversion, and admissions.
- Establish and monitor key performance indicators (KPIs) to drive commercial success.
- Support Home Managers and operational leaders to achieve and exceed occupancy targets.
- Analyse occupancy trends and performance data to identify opportunities and address challenges.
- Ensure a robust pipeline of private and publicly funded referrals.
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Sales & Marketing Leadership
- Lead and inspire a high-performing sales and marketing function.
- Develop and execute targeted marketing campaigns that deliver measurable return on investment.
- Strengthen Kara Healthcare's market position and brand awareness across all regions.
- Oversee sales and marketing budgets, forecasting, and performance reporting.
- Utilise market intelligence and data insights to drive decision-making and improve performance.
Stakeholder Engagement & Strategic Partnerships
- Build and maintain strong relationships with Local Authorities, NHS partners, Integrated Care Boards (ICBs), social workers, commissioners, hospital discharge teams, and community organisations.
- Represent Kara Healthcare at industry events, conferences, and networking opportunities.
- Develop strategic partnerships that support occupancy growth, referrals, and business development.
- Enhance the organisation's reputation within the health and social care sector.
Digital Marketing & Brand Development
- Oversee website performance, SEO, PPC, social media, email marketing, and lead-generation activity.
- Optimise CRM systems and reporting tools to monitor enquiries, conversions, and occupancy forecasting.
- Ensure brand consistency and excellence across all communication channels.
- Promote positive resident, family, and colleague stories that reinforce Kara Healthcare's values and reputation.
- Drive innovation in digital marketing and customer engagement strategies.
Leadership & Collaboration
- Serve as a key member of the Senior Leadership Team, helping shape organisational strategy and future growth.
- Lead, mentor, and develop sales and marketing colleagues across the organisation.
- Coach Home Managers in business development, community engagement, and local marketing initiatives.
- Present regular performance reports, forecasts, and strategic recommendations to the Executive Team.
- Foster a culture of accountability, collaboration, innovation, and continuous improvement.
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About You
Essential
- Minimum 7 years' experience in a senior sales, marketing, business development, or commercial leadership role within care, healthcare, or adult social care.
- Proven track record of increasing occupancy, revenue, and commercial performance across multi-site operations.
- Experience operating at Director, Head of Department, or Senior Leadership level.
- Strong understanding of adult social care, commissioning processes, and funding pathways.
- Experience building relationships with Local Authorities, NHS referral networks, commissioners, and key stakeholders.
- Excellent leadership, communication, negotiation, and influencing skills.
- Commercially astute, strategic in approach, and highly results focused.
- Strong analytical capability with experience using data to inform business decisions.
Desirable
- Degree in Marketing, Business, Healthcare Management, or a related discipline.
- CIM qualification, MBA, or equivalent professional qualification.
- Established network within adult social care, healthcare, or commissioning environments.
- Experience supporting acquisitions, new care home openings, or organisational expansion projects.
- Experience leading multi-site sales and marketing teams.
What We Offer
- Competitive executive salary.
- Performance-related bonus scheme.
- Car allowance.
- Career development opportunities within a growing and ambitious care group.
- A supportive and collaborative executive leadership team.
- The opportunity to shape the future growth and commercial success of the organisation.
- A rewarding role where you can make a genuine difference to the lives of older people.
- Ongoing professional development and leadership training opportunities.
Apply Today
If you are a commercially driven leader passionate about delivering growth while improving the lives of older people, we would love to hear from you.
Join Kara Healthcare and help shape the future of care.
Kara Healthcare is an equal opportunities employer and welcomes applications from all backgrounds.
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