LGH Hotels Management Ltd
Sales & Marketing Director
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Sales & Marketing Director
Drive Performance. Build Capability. Shape the Future of Hospitality.
Location: Flexible across the UK, with regular travel across the portfolio, including our growing European operations.
The Opportunity
LGH Hotels Management is one of the UK's leading hotel management companies, operating a diverse portfolio of branded and independent hotels across the country and, increasingly, Europe. From internationally recognised brands to unique destination properties, our hotels are united by a single goal: delivering exceptional guest experiences alongside outstanding commercial performance.
We are looking for a driven, commercially astute Sales & Marketing Director to lead the performance of our entire hotel portfolio. This is a high-impact leadership role for an experienced sales professional who combines commercial rigour with genuine curiosity about what's next — someone who is forward-thinking, comfortable challenging convention, and ready to embed AI-driven tools and insight into how we sell, market and grow.
You'll lead our sales and marketing function across multiple brands and regions, setting commercial strategy, driving revenue performance and building a culture of excellence throughout our sales teams. Working closely with hotel General Managers, Regional Managers, Revenue teams and senior stakeholders, you will ensure every hotel has the strategy, capability and support it needs to reach its full potential — and you'll play a direct role in shaping LGH's expansion into Europe as we grow our portfolio through acquisition.
If you're a commercially driven leader who thrives on developing people as much as delivering results — and who sees technology and AI as tools to sharpen decision-making rather than threats to it — we'd love to hear from you.
What You'll Be Doing
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Commercial Strategic Leadership
- Develop and deliver the overarching sales and marketing strategy for the LGH portfolio.
- Drive strategic growth in pipeline and conversion across all vertical markets.
- Identify new business opportunities, emerging markets and strategic partnerships, including within our expanding European footprint.
- Work collaboratively with Revenue Management and Operations teams to maximise commercial performance.
- Analyse market trends, competitor activity and commercial data — harnessing AI and other emerging tools — to sharpen decision-making and unlock new efficiencies.
Marketing & Brand Strategy
- Lead portfolio-wide marketing initiatives that strengthen brand awareness and drive demand across total revenue.
- Ensure marketing activity is aligned to business objectives, market opportunities and consumer trends.
- Support hotels in developing local marketing plans that complement national and regional campaigns.
- Oversee digital marketing performance, lead generation and commercial ROI, championing new technology and AI-enabled approaches where they add genuine value.
- Work with partners to deliver optimal digital presence and web direct performance.
Leadership & Talent Development
- Inspire, coach and develop a high-performing sales and marketing community across the portfolio.
- Create clear development pathways for Regional Sales Directors, Specialist Sales Teams and commercial talent.
- Provide strategic guidance, mentoring and hands-on support to hotel commercial teams.
- Foster a culture of collaboration, accountability and continuous improvement.
Growth & Stakeholder Engagement
- Build strong relationships with owners, brand partners and key industry contacts.
- Represent LGH Hotels Management at industry events, conferences and networking opportunities.
- Partner with senior leadership on acquisitions, new openings and growth plans, with a particular focus on scaling our European portfolio.
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What Success Looks Like
- Hotels consistently outperform commercial targets.
- Sales teams feel developed, empowered and engaged.
- Marketing activity generates measurable business impact.
- New market opportunities — including across Europe — are identified and converted into revenue growth.
- Commercial best practice, including the smart use of AI and data tools, is shared across the entire portfolio.
- LGH Hotels Management strengthens its position as one of the UK's most ambitious and respected hotel management companies.
We're Particularly Interested in Individuals Who Have
- Significant multi-property hotel sales leadership experience, with a strong track record of driving commercial results.
- Exposure to both UK and European hotel markets, with an understanding of varying customer behaviours, distribution channels and commercial opportunities across the region.
- Experience supporting international business development and building commercial relationships across European markets — ideally including involvement in growth through acquisition.
- A proven track record of coaching, mentoring and developing sales teams, helping individuals grow their capability, confidence and commercial impact.
- Strong strategic thinking combined with the ability to influence and inspire stakeholders at all levels.
- A forward-thinking mindset, genuinely open to AI and other strategic technology tools as a means of sharpening commercial performance.
- Experience working with branded and/or independent hotels.
- A passion for creating high-performing cultures where people feel empowered, recognised and supported.
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