DIFY - Driving Instructor For You
Sales Marketing Lead
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DIFY | London | Full-Time | £36,000 + 2% Equity | Starting January 2027
DIFY is building the operating platform for driving instructors and driving schools.
We are preparing to scale instructor acquisition, driving-school partnerships and learner demand, and we are looking for a Sales & Marketing Lead to own that growth.
This is a broad commercial role spanning sales, acquisition, partnerships, field sales and marketing.
You will not simply manage campaigns. You will be expected to identify what works, build repeatable growth channels and manage the people executing them.
What you'll own
- DIFY's overall sales and marketing strategy.
- Instructor acquisition across field, digital and partnership channels.
- Driving-school outreach and commercial partnerships.
- Managing and improving DIFY's field-sales operation.
- Developing campaigns aimed at instructors, schools and learners.
- Building acquisition funnels and measuring CAC, conversion and retention.
- Testing new channels quickly and reallocating spend towards what works.
- Working with content and creative resources to develop campaigns.
- Building referral, promotional and launch campaigns.
- Supporting the commercial rollout of DIFY's instructor subscription plans.
- Developing sales processes, scripts, CRM workflows and reporting.
- Recruiting and managing future sales and marketing team members.
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Who we're looking for
You should be commercial, analytical and comfortable being measured on results.
We are particularly interested in people who have worked in:
- Early-stage startups.
- Marketplace or SaaS growth.
- Field sales.
- Local-business acquisition.
- B2B sales.
- Performance marketing.
- Two-sided marketplaces.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
You do not need to be an expert in every marketing channel.
You do need to know how to test, measure and scale acquisition.
This is an execution role first. We want someone willing to go into the market, speak to users and understand why they buy.
You should be comfortable taking ownership of the commercial function and building it from an early stage.
Compensation
£3,000 per month / £36,000 per year
2% equity in DIFY
The equity award will vest over 4 years, vesting quarterly, with a 1-year cliff.
This is an early-stage leadership role. The cash compensation reflects DIFY's current stage, while the equity is intended to give the successful candidate meaningful ownership in the company they are helping to build.
Start date
January 2027
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