The Watershed Group
Sales Marketing Manager
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Company Description
The Watershed Group partners with leading independent bar and restaurant companies across London and the UK to develop their managers and chefs. The organization focuses on in-person, public development workshops that support rapid promotion from within and sustainable career growth. Upcoming course dates and program information are available through The Watershed Group website. The team is collaborative, service-oriented, and committed to helping hospitality professionals build long-term, successful careers.
Purpose of the Role
The Sales & Marketing Manager raises Watershed's profile in the market and turns that visibility into new business. As our workshop portfolio and subscriptions grow, this role makes sure the right hospitality brands know who we are — and helps bring them in the door.
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Key Responsibilities
- Build brand awareness — plan and run marketing activity that puts Watershed in front of the right people in hospitality
- Own the marketing budget — make deliberate, measurable choices about where spend works hardest
- Open new doors — proactively identify and approach hospitality brands who'd benefit from Watershed's workshops and subscriptions
- Work with our Design Partners — align marketing messaging with what's actually happening in our workshops and content
- Track what's working — report on campaign performance and pipeline, and adjust as you go
What We're Looking For
- A ready-made network — pre-existing connections within hospitality that can be drawn on from day one
- Proven experience in marketing and/or sales — B2B, hospitality, or a fast-growing small business background all welcome
- A confident communicator, comfortable opening conversations with new brands cold
- Comfortable across the full marketing mix — CRM, content, email, paid social, events — rather than a single-channel specialist
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Focus Area
Growth & outreach — raising Watershed's profile and converting it into new brand relationships.
The Details
- Salary: £45,000 per annum, pro rata, for 60 days a year
- Bonus: Paid quarterly, from a potential £2,000 per quarter. The percentage of workshops filled by "plug & play" participants that quarter is applied directly to the £2,000 potential — e.g. if 83% of workshops are filled, 83% of the quarterly bonus (£1,660) is paid out
- Reporting to: Managing Partner
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