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Sales Performance Advisor (Fractional)
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Sales Performance Advisor
Fractional, Milestone-Based
UK Energy Efficiency Business
Bristol (Hybrid)
Role Summary
Efficient Energy UK Ltd is seeking a fractional Sales Performance Advisor to optimise UK sales efforts for our B2B energy efficiency offering (electronic equipment + software) sold via product sale, turnkey install, or service basis, with some sales via energy brokers. You will coach an experienced sales team (~10 people, typically 5–10 years’ experience), lead culture and process change, and implement structured sales procedures that increase sales throughput and, in particular, ACV. This is an outcome-driven, milestone-based engagement where milestones will be co-defined with the successful candidate.
Contract Structure
- Fractional engagement over 3–6 months
- Expected 3–4 milestones
Key Outcomes (What Success Looks Like)
- A clear, adopted sales operating rhythm and set of procedures that improve pipeline movement, qualification, deal execution, and teaming
- Measurable improvement in ACV within the engagement period
- Strong adoption across the sales team with minimal disruption, and clear alignment with leadership expectations
- Decision-ready communication that brings both leadership and the sales team along through change
Responsibilities
- Diagnose current sales performance drivers and blockers across pipeline stages, qualification, roles, and ways of working
- Design structured sales procedures and playbooks to improve throughput (e.g., speed through pipeline, lead qualification standards, deal strategy, role clarity, teaming)
- Coach individual contributors and managers to improve execution, consistency, and performance in a way that strengthens culture
- Improve how opportunities are qualified and progressed, including guidance on partnerships and broker-influenced deals where relevant
- Establish and embed a practical cadence of operating routines (e.g., pipeline reviews, deal clinics, coaching sessions) that the team can sustain
- Produce clear, decision-ready updates for leadership and align stakeholders on priorities, trade-offs, and next actions
- Define milestone deliverables and acceptance criteria jointly, then execute against them with measurable results
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Must-Have Qualifications
- Proven B2B sales experience, ideally in the utility/energy sector or closely related markets
- Demonstrated sales coaching capability with experienced salespeople (not just early-career enablement)
- Track record designing and rolling out sales processes that drive behaviour change and performance improvement
- Strong change management skills, including the ability to shift culture and ways of working without creating disengagement
- Excellent communication skills with the credibility to influence both senior leadership/board-level stakeholders and frontline sales teams
Preferred Qualifications
- Experience improving ACV through better qualification, deal strategy, packaging/pricing discipline, or sales motion optimisation
- Experience working with multi-offer models (product sale, turnkey install, service/recurring) and channel dynamics (e.g., brokers/partners)
- Familiarity with sales operations metrics and practical performance management approaches that support coaching rather than bureaucracy
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How You’ll Be Evaluated
- Evidence of prior outcomes (case examples) where coaching and process rollout improved sales performance and/or ACV
- Clarity and practicality of your proposed approach to diagnosing issues and implementing change in a 3–6 month window
- Ability to build trust quickly and communicate in a structured, decision-ready way
- Demonstrated ability to deliver measurable results via milestone-based delivery
What a Great Fit Looks Like
- You build credibility fast, listen well, and translate observations into a clear plan the team can execute
- You are hands-on in coaching and adoption, not just advisory, and you leave behind sustainable routines and tools
- You maintain momentum through culture and process change while keeping the team engaged and aligned
Equal Opportunity
We are an equal opportunity employer. We welcome applications from all qualified candidates; hiring decisions are made without regard to background, identity, or other personal characteristics.
How to Apply
Please submit your CV or LinkedIn profile and a short note including: relevant B2B utility/energy experience, examples of sales coaching impact, and 1–2 brief case examples of sales process design/rollout that improved ACV or sales throughput. Get in touch on info@projectbrains.io
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