Royal Enfield
Sales Planning Analyst
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Role: Sales Planner/Analyst for the United Kingdom
As Sales Planner/Analyst for the United Kingdom you will be part of the Sales Team within the United Kingdom and report to the Sales and Network Development Manager for the UK. Provide all reporting and analysis for the Sales department. Proactively use performance reporting data to make recommendations to the field and management team to enable delivery of Royal Enfield’s objectives. Initiate additional analysis on key metrics to identify trends and recommended actions.
Key Responsibilities:
- Forecast industry and Royal Enfield (retail & wholesale) performance on a monthly and annual basis.
- Run a weekly sales forecast report for motorcycles, GMA and Apparel.
- Support annual strategic business planning exercise by working closely with the country manager and national sales head.
- Support strategic business planning, board and monthly EU reviews through preparation of presentations.
- Work closely with the national sales head on market strategy development & documentation.
- Lead consumer research at dealership & national events. Feed insights to marketing and product teams.
- Carry out market analysis to identify trends amongst competitor and own business.
- Design and develop a management reporting suite that supports the current and future strategic aims of the sales department.
- Maintain a daily/monthly/quarterly/annually spreadsheet on dealer performance against agreed targets.
- Maintain data on stock indents of motorcycles/GMA and Apparel at dealers and warehouse, as well as those in the production process.
- Capture and collate relevant statistics into the reporting suite to analyse performance of sales.
- Gain understanding of reality of retailing through close contact with dealers, area field team members and any other relevant parties.
- Through data, identify strengths and weaknesses, opportunities and threats to the business both now and in the future and propose possible corrective actions and outcomes.
- Prepare necessary data and relevant analysis to highlight key messages for internal sales meetings.
- Animation of data and sales intelligence to ensure effective utilisation and presentation to internal and network audiences to ensure data has maximum impact and supports business messages.
- Update territory mapping during network planning discussions. Ensure sell in sell out reports are updated based on mapping exercise.
- Design and develop reporting templates for area field teams to ensure accurate documentation of all activity.
- Ensure the continuous improvement of all analysis and reporting documents through working with dealers, field and management team.
- Creation of simple operating standards audit document in liaison with relevant Royal Enfield stakeholders.
- Collation of operating standards measurement, results and compliance reporting and collation of data.
- Consider and recommend activity and planning of any product lead initiatives at launch or through the lifecycle.
- Update dealer performance scorecard at the end of each quarter. Reconcile bonus payments as per the dealer trading terms and bonus programme.
- Support monthly production planning exercise with retail and wholesale estimates and forecasts.
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Qualifications/ Experience:
- Degree level or equivalent.
- Proven experience in an analytical role.
- Reporting complex data in a simple way.
- Market and competitor market analysis.
- Advanced PowerPoint, Presenting.
- Strategic thinking.
- Field experience.
- Experience preferred in Motorcycle industry.
About Us - Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium motorcycle line-up caters to varied aspirations and motivations. From stylish retro and neo-retro roadsters like the Hunter 350, the Interceptor 650 and the Shotgun 650, to quintessentially thoroughbred cruisers like the Meteor 350, and the Super Meteor 650; and from adrenaline pumping machines like the all-new Himalayan 450 adventure tourer, the Scram 411 ADV crossover and the Continental GT 650 cafe racer, to the timeless and iconic classics, like the Bullet and the Classic 350; Royal Enfield has an enviable portfolio of motorcycles.
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Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and series of epic rides ranging from peaceful and picturesque to the treacherous and challenging that test the mettle of the rider and the machine, and at the same time deepen the bond between them.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 1080 stores in more than 65 countries around the globe. Royal Enfield has two world-class Technology Centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s worldclass, state-of-the-art production facilities are located at Oragadam and Vallam Vadagal near Chennai, along with its legacy facility at Thiruvottiyur, which was Royal Enfield’s first modern manufacturing facility in India, set-up in 1955. Royal Enfield also has modern CKD Assembly facilities across 5 global locations - Nepal, Brazil, Thailand, Argentina and Colombia.
Eicher Motors Limited (EML) (Bloomberg: EIM IN Reuters: EICH.NS) is the listed parent of Royal Enfield, global leader in the middleweight motorcycles segment (250cc - 750cc). For FY ’24, Eicher Motors Ltd recorded a total income of INR 16,536 crores which is approximately USD 2.01 billion.
Read more about us: www.royalenfield.com
Catch-up on all the latest openings: https://royalenfield.com/aboutus/careers/
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