Farmina
Sales Representative – South UK
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About Farmina
Farmina Pet Foods is a family-owned Italian company with over 50 years of expertise in pet nutrition. With four production facilities and a presence in more than 75 countries, we are a fast-growing global player in the pet care industry.
At Farmina, we go beyond nutrition. By combining nature and science, we develop high-quality nutritional solutions that support the health and wellbeing of pets worldwide.
The Role
We are looking for a highly driven and commercially focused Sales Representative to accelerate the growth of our business across the South of the UK, including the South East and South West of England.
In this field-based role, you will take full ownership of your territory, actively expanding Farmina’s presence across the pet retail channel, including independent pet shops, groomers, trainers, breeders and retail chains.
You will be responsible for developing new business opportunities, strengthening relationships with existing customers and distributors, and increasing Farmina’s visibility and commercial performance throughout the region.
This role requires a proactive, hands-on professional with a strong sense of ownership, an entrepreneurial mindset, and the ability to manage a broad geographical territory effectively.
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Key Responsibilities
- Own and drive sales performance across the South UK territory, consistently delivering and exceeding commercial targets.
- Develop and strengthen relationships with key customers, distributors and commercial partners throughout the region.
- Identify, pursue and convert new business opportunities, expanding Farmina’s footprint across the South of England.
- Proactively prospect and open new accounts across independent pet shops, retail chains, groomers, trainers and breeders.
- Leverage and challenge distributor capabilities to unlock growth and increase regional market coverage.
- Ensure and optimise in-store execution, product positioning and brand visibility.
- Continuously analyse regional sales performance and market dynamics, translating insights into concrete commercial actions.
- Deliver impactful product training and ongoing support to customers and partners.
- Act as the voice of the South UK market, gathering customer, competitor and consumer insights and translating them into business opportunities.
- Collaborate proactively with Marketing and internal teams to execute high-impact commercial initiatives.
- Maintain ownership of reporting and CRM accuracy, ensuring high-quality data to support decision-making.
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Requirements
- Minimum of three years’ experience in a sales role, preferably in field sales.
- Experience managing a sales territory in the South East and/or South West of England is preferred.
- Background in FMCG, pet food or retail is preferred. Experience in the pet food industry is a strong advantage.
- Strong commercial acumen with proven negotiation and influencing skills.
- Demonstrated experience in prospecting, opening new accounts and developing customer relationships.
- Highly proactive, results-driven and action-oriented mindset.
- Excellent communication skills, with strong listening and questioning abilities.
- Naturally curious, with the ability to quickly build technical knowledge in areas such as pet nutrition, product composition and manufacturing processes.
- Ability to work independently, manage a broad geographical territory and prioritise effectively.
- Ideally based in the South of England, with convenient access to the main areas covered by the position.
- Full UK driving licence and willingness to travel frequently across the South UK territory.
- Fluent English.
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