Duracell
Sales – Senior Manager, Licensing OEM
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Sales – Senior Manager, Licensing OEM
Senior Licensing Manager (Home Energy & Strategic Growth) – Global
Duracell (Europe) – Senior Individual Contributor / Manager Level
About Duracell
Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, specialty cells, and rechargeable solutions. A wholly owned subsidiary of Berkshire Hathaway, the company operates in over 100 countries, delivering trusted consumer brands and expanding into home energy, power accessories, and portable power solutions. Our global licensing programme extends the Duracell brand into adjacent markets through strategic partner relationships.
Duracell is the industry leader in professional power, ensuring critical devices—such as heart rate monitors, defibrillators, telemetry equipment, smoke detectors, fire alarms, automated valves, and security systems—operate reliably. Rooted in innovation, we continuously develop batteries that are smarter, thinner, higher-performing, and long-lasting than competitors.
Since partnering with Berkshire Hathaway (Fortune #4 Most Admired Company, #3 in Fortune 500), Duracell remains focused on sustainable growth, cutting-edge innovation, and long-term stakeholder value. Our culture prizes integrity, accountability, decisive decision-making, and a proactive “can-do” mindset.
About the Role
This is a senior individual contributor or managerial position within Duracell’s Global Licensing function, based in Europe. The role holds two critical areas of responsibility:
Primary Objective
Act as the global expert in Duracell’s home energy storage sector, one of the company’s highest strategic priorities. The role will:
- Identify and drive licensing partnerships across solar, inverter, and battery storage systems—accelerating growth in this fast-evolving market.
- Sign and manage key licensee agreements to solidify Duracell’s presence in home energy solutions.
Secondary Oversight
- Lead and direct a portfolio of licensees in complementary segments, including:
- EV charging
- Flashlights
- Powerbanks
- Consumer electronics accessories (Europe-focused).
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Key Responsibilities
Strategic Licensing Leadership
- Collaborate with internal teams to define Duracell’s global strategy for expanding into energy storage solutions.
- Research, negotiate, and execute licensing deals with top-tier partners in solar, inverter, battery storage, and ancillary energy products.
- Episode and monitor contracts to ensure alignment with long-term business goals while maximising brand value.
- Work with global colleagues to create and adapt licensing models suited to regional regulatory and market conditions.
- Proactively monitor industry trends (e.g., grid energy transition, sustainability standards) and assess licensing opportunities.
Portfolio Management (Europe Focused)
- Oversee a portfolio of multi-category licensees, ensuring compliance, revenue targets, and brand protection.
- Foster strong transatlantic coordination with sister global licensing functions to harmonise cross-border deals.
- Enable revenue growth through upselling value-added licensable assets to existing partners.
- Mitigate risks related to counterfeit products, brand misuse, and licensing compliance across territories.
Cross-functional Collaboration
- Engage with product development, marketing, legal, and regional leadership to align licensing strategies with broader goals.
- Support internal business development teams in evaluating and validating licensing projects.
- Provide strategic insights to stakeholders on emerging markets, technology shifts, and partner innovations.
Operational Responsibility
- Define licensable portfolio expansion in support of Duracell’s 5–7-year global growth plans.
- Partner with marketing and global brands teams to leverage licensing for enhanced international distribution.
- Establish clear KPIs and reporting structures to ensure alignment with yearly and quarterly objectives.
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Requirements
Experience
- 10+ years in licensing, business development, or brand strategy, preferably within consumer goods, tech, or energy sectors.
- Direct experience in contract negotiation and management, particularly with multi-category licensing portfolios.
- Deep knowledge of home energy, solar, inverter, and battery ecosystems is desirable but may be compensated by strong analytical and industry-transition skills.
- Proven track record in managing international partnerships, including cross-continental coordination.
- Experience working with B2B and B2C tuning licensing (e.g., branded energy solutions).
Technical & Business Acumen
- Advanced understanding of regulatory landscapes governing licensing, particularly within Europe and North America.
- Ability to assess market positioning and monetisation potential under different licensing frameworks.
- Competency in datadriven negotiation—evaluating licensing ROI, revenue distribution models, and partner fit.
Soft Skills
- Strong written and verbal communication, with a knack for building trust with external partners.
- Decisive and action-oriented, comfortable advancing proposals across hierarchical levels.
- Collaborative mindset, with the ability to balance autonomy with teamwork.
- Analytical rigor—excels at identifying patterns, risks, and hands-on solutions.
Benefits
(Standardised per Duracell’s global employment and benefits package)
- Competitive remuneration tiered to experience and performance.
- Global mobility opportunities with linkages to Berkshire Hathaway insights.
- Flexible work arrangements that support a balanced and fulfilling worklife.
- Access to cutting-edge professional development programmes, including cross-functional learning initiatives under Berkshire Hathaway’s umbrella.
- Connection to Duracell’s focus on sustainability, innovation, and long-term value creation.
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