Jewel Fire Group Ltd
Sales Specialist
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Company Description
Jewel Fire Group Ltd is a market-leading supplier of high-quality products and services dedicated exclusively to the fire trade. The company operates manufacturing facilities in both the UK and Far East, enabling rapid response to customer needs and full control over its supply chain, from raw materials to shipping. Its product range includes fire extinguishers, ancillary products, refurbishing services, and certified disposal solutions, all offered at competitive prices without compromising safety or performance. Jewel Fire Group holds key quality accreditations such as ISO 9001:2008, Kitemark for most manufactured products, and CE marking for new extinguishers. The company is committed to safer, more environmentally conscious fire safety solutions, including innovative water mist technology, CO2 extinguisher refurbishing programs, and responsible disposal practices.
Role Description
The Sales Specialist is a full-time, remote role, focused on driving sales growth across retail channels, public sector procurement, and end-user markets. The successful candidate will play a key role in increasing sales of Jewel Fire Group's flagship fire safety products by identifying new business opportunities, developing relationships with retailers, distributors, commercial customers, public sector organisations, and key end-users, while expanding the company's market presence.
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Responsibilities
- Generating new business
- Managing customer relationships
- Preparing quotations and proposals
- Responding to customer enquiries
- Providing expert product advice to help customers select the right fire safety solutions
- Identifying and securing opportunities through public sector procurement frameworks and tendering processes, working with organisations such as local authorities, NHS trusts, education providers, housing associations, emergency services, and other government bodies
The Sales Specialist will collaborate closely with internal teams including marketing, operations, and manufacturing to ensure seamless order fulfilment, excellent customer service, and successful product launches. The role also involves maintaining accurate sales records, contributing to sales forecasting, monitoring market trends and competitor activity, and supporting promotional campaigns to maximise sales performance, increase brand awareness, and grow market share across retail, commercial, and public sector channels.
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Qualifications
- Strong communication and customer service skills with the ability to build lasting relationships with retailers, commercial customers, public sector organisations, and end-users.
- Proven sales experience with a track record of generating new business, negotiating effectively, and consistently achieving or exceeding sales targets.
- Experience selling products into retail, commercial, public sector, or end-user markets, ideally within fire safety, industrial, construction, facilities management, or related sectors.
- Knowledge or experience of public sector procurement processes, tender submissions, and framework agreements is highly desirable.
- Ability to identify growth opportunities and successfully promote flagship products through retail, procurement, and direct sales channels.
- Strong organisational and time-management skills, with experience using CRM systems and Microsoft Office applications.
- A proactive, commercially focused approach with the confidence to work independently and collaboratively across internal teams.
- A relevant qualification in business, sales, or a related discipline is advantageous, although equivalent industry experience will be equally valued.
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