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SALES TEAM MANAGER
The Fuel Store (TFS) is a progressive, Birmingham-based business using technology to develop its market and stay ahead of the competition. It is on a mission to revolutionise the way business is conducted in its chosen business segments. The business is a leading provider of fuel and associated products into the transportation sector, providing a range of products and solutions to its customers to increase profits through increasing share of wallet, customer loyalty, and usage; serving customers more efficiently and cost-effectively. It currently facilitates the provision of and processes the transactions to allow 65 million litres of Fuel per annum through its card processes.
The business was started 10 years ago and to date has grown organically. Future development will be a combination of organic and inorganic growth, offering its customers a carefully thought-out package of products with software that enables easy/dynamic/cost-optimised fleet management at its core.
The business is very efficient and proudly operates with circa 50 colleagues while delivering over £80m of turnover. It means that the senior management team need to be able to operate at both the strategic and operational level, often in the same meeting. The ability to ‘roll up your sleeves’ and deliver your own solutions is a hugely important asset to us.
As a Sales Team Manager at The Fuel Store, you will be responsible for leading a team of Sales Consultants to consistently deliver high-performance new business outcomes. You will drive activity, conversion, and revenue through structured management, hands-on coaching, and a relentless focus on standards.
This is a front-line leadership role where success comes from your ability to translate business targets into daily execution. You will create a high-performance environment through call coaching, data-led performance management, and clear accountability, while building a motivated, resilient, and capable sales team. You will sit at the critical intersection between business expectations and team delivery, ensuring standards are upheld while enabling your team to succeed through coaching, support, and development.
Brief Overview
- Type of Opportunity: Permanent, Full Time
- Basic Salary: Competitive based on experience
- Bonus: 20% of base salary
- Location: Birmingham, (4 days per week expected in the office)
- Reports to: Head of Sales & CM
Key Responsibilities
- Lead, manage, and develop a team of Sales Consultants to achieve and exceed new business targets.
- Drive daily, weekly, and monthly activity levels (calls, conversations, pipeline) to deliver consistent sales performance.
- Translate business targets into clear team KPIs and individual expectations.
- Conduct regular call listening, coaching sessions, and side-by-sides to improve quality, conversion, and compliance.
- Build structured development plans for all team members, focusing on capability, progression, and performance improvement.
- Proactively manage underperformance through clear feedback, action plans, and accountability.
- Maintain a high standard of sales quality, ensuring adherence to processes, compliance, and customer experience expectations.
- Use CRM and performance data to monitor pipeline, conversion rates, and individual productivity.
- Create a high-energy, competitive team culture that drives results while maintaining professionalism.
- Collaborate closely with Marketing, RevOps, and ECM to optimise lead flow, conversion, and onboarding.
- Support recruitment, onboarding, and training of new Sales Consultants.
- Ensure strong pipeline management discipline across the team.
- Act as a role model in standards, attitude, and execution.
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Requirements
To have the ability to contribute to The Fuel Store’s success, you will need the following knowledge, skills, and experience:
- Proven experience in a sales leadership or team leader role within a high-volume, KPI-driven environment.
- Strong track record of delivering and exceeding sales targets through team performance.
- Deep understanding of outbound sales, pipeline management, and conversion metrics.
- Demonstrable experience in coaching, call listening, and improving sales capability.
- Strong ability to manage performance, both motivating high performers and addressing underperformance.
- High levels of organisation, structure, and attention to detail.
- Strong commercial acumen and ability to align team activity to business outcomes.
- Experience using CRM systems (e.g., Dynamics 365) and performance reporting to drive decisions.
- Resilience, pace, and intensity suited to a fast-moving sales environment.
- Strong communication and leadership presence.
You should apply if you:
- Thrive on leading from the front in a high-performance sales environment.
- Enjoy coaching others to improve and win.
- Are highly driven by targets, activity, and measurable outcomes.
- Can balance being demanding on standards while supportive of your team.
- Want to play a key role in building and scaling a high-performing sales function.
- Are comfortable holding people accountable and making tough decisions when needed.
- Want to be part of a business where performance, growth, and progression are central.
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Our Culture
TFS are in the simplicity business and we are building a team, who look at the world a little differently. People that look at the needlessly complicated and say ‘that’s nuts’. People that are bold enough to challenge convention. And brilliant enough to actually change it.
What’s in it for you?
- Competitive Base Salary
- Salary Sacrifice Pension Scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.
- Life Assurance: Payable at 3x Basic Salary
- Health & Wellbeing: You will have access to MediCash upon passing their probation, this will allow you to access healthcare cashback schemes, retail discounts, counselling, for yourself and up to 4 Children.
- Holiday Entitlement: You will be entitled to 26 days annual leave plus all statutory holidays.
- Financial Advice: Access to 1-2-1 financial advisor sessions free of charge.
- Career Progression: We track all employees progression by creating personal development plans.
- Location: Based in Birmingham City Centre
- Supporting local charities: We are passionate about giving back to the local community and supporting charities as much as we can.
A little more for you to know…
We want to be a place where everyone has a sense of belonging. Our team is growing rapidly, and that means that we want collaborative, talented colleagues to help us invent The Fuel Store’s future. We will support you, nurture you, and give you the best platform to succeed.
If you think that you could add value here at The Fuel Store, please apply. Equally, if you think your experience only meets part of the requirements, apply anyway! We’d love to review your application and if successful arrange a chat with you to find out if you could rise to the challenge and succeed in our business!
We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neuro diversity or disability status, marital status, veteran status, and national origin.
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