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Company Description
Bridgfords is a long-established estate agency, successfully selling and renting properties for more than 180 years across the North of England. The company’s reputation is built on expert local knowledge, strong customer care, and a commitment to innovation in property marketing. With an extensive high street presence and a wide branch network, Bridgfords provides sellers and landlords with access to thousands of potential buyers and tenants through a combined database. Local teams use social media, direct mailing, telemarketing, and e-marketing to deliver proactive sales activity and value-for-money packages that integrate services such as Energy Performance Certificates, conveyancing, and online enhancements. Each location offers sales, lettings, conveyancing, surveying, and mortgage services, all delivered by staff with deep understanding of their local market.
Role Description
The Sales Valuer role at Bridgfords in Wakefield is a full-time, on-site position responsible for generating and converting property valuation opportunities. Day-to-day tasks include:
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- Visiting properties to provide accurate market appraisals
- Advising clients on pricing and marketing strategies
- Presenting the benefits of Bridgfords’ services and packages
- Building and maintaining relationships with sellers and landlords
- Following up valuation leads
- Securing instructions through consultative, customer-focused sales
- Preparing valuation reports
- Ensuring property details are captured accurately
- Coordinating with branch colleagues on listings and marketing campaigns
- Using CRM systems to manage pipelines and performance
- Conducting regular local market research
- Performing competitor analysis
- Participating in branch sales meetings
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Qualifications
- Demonstrated experience in residential property sales, valuations, or estate agency, with strong knowledge of local property markets.
- Proficient in customer-facing work, with skills in relationship building, negotiation, and consultative selling.
- Ability to prepare clear valuation reports and explain pricing, marketing options, and service packages in a confident, professional manner.
- Comfortable using CRM systems, email, and digital marketing tools to manage leads, track activity, and support property promotion.
- Strong organizational and time-management skills, with the ability to manage multiple appointments and follow-ups effectively.
- Excellent verbal and written communication skills, with a focus on clear, respectful, and inclusive client interactions.
- Full UK driving licence and access to a vehicle for attending property valuations within the local area.
- Previous experience in a target-driven environment and a results-focused mindset; professional qualifications in estate agency or property services are an advantage.
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